Use cases

Every case is a task you can run as is. Change the platform, market or product to make it yours. Cases with a note need numbers only you have, such as your costs.

01

Industry analysis

Understand a category before you commit: who leads, who buys, and where the market is heading.

Market brief

Size, concentration and room for a new entrant.

Task

Analyze the pet water fountain category on Amazon US: the top 10 products by price, rating and review count, how concentrated the market is, and whether a new brand still has room. Write a one-page market brief.

  • Amazon

Competitor teardown

One brand's full range, priced and rated, with review themes.

Task

Break down Anker's power bank range on Amazon US: each product's price, capacity, rating and review count, the main review themes per product, and where the range is thin.

  • Amazon

Buyer personas

Who buys, when, why, and what almost stopped them.

Task

From Amazon US reviews and TikTok comments on portable blenders, build 3 buyer personas: who they are, when they use it, why they bought, and what almost stopped them.

  • Amazon
  • TikTok

Platform comparison

The same product across Amazon, TikTok Shop and Shopee.

Task

Compare yoga mats on Amazon US, TikTok Shop US and Shopee Singapore: price range, rating and sales signals on each platform. Which platform is easiest to enter with a mid-priced product?

  • Amazon
  • TikTok Shop
  • Shopee

Category buzz

How much people are talking about a category right now.

Task

How much attention are sunrise alarm clocks getting on TikTok, YouTube and Reddit in the last 30 days? Count posts and engagement, list the recurring questions, and judge whether interest is rising.

  • TikTok
  • YouTube
  • Reddit

02

Product selection

Find products worth making, validate them with real sales signals, and plan the line.

Products worth improving

High demand, low ratings, fixable complaints.

Task

On the Amazon US kitchen gadgets best-seller list, find products with many reviews but ratings under 4.2. For the top 10, summarize what 1 to 3 star reviews complain about and whether a better version could win.

  • Amazon

TikTok trend validation

What is trending and how it actually sells in the shop.

Task

Find beauty tools that appear repeatedly in popular TikTok videos from the last 30 days. For each, check price, sales and ratings on TikTok Shop US and say which ones look worth selling.

  • TikTok
  • TikTok Shop

Starter product line

5 to 8 SKUs with a role for each.

Task

I want to enter the camping gear category. Using Amazon US best sellers and Shopee Singapore top products, propose a starter line of 5 to 8 SKUs, with the role each plays: traffic, margin or bundle.

  • Amazon
  • Shopee

Best-seller gap check

Bestsellers whose listings miss what buyers ask for.

Task

Look at the top 20 dog harnesses on Amazon US. From the reviews, list features buyers ask for that none of the top listings mention, and rank them by how often they come up.

  • Amazon

03

Selling points & pricing

Say the right thing at the right price: claims from real reviews, prices from real listings.

Selling points and complaints

What the top 5 promise and what buyers say.

Task

Analyze the top 5 insulated tumblers on Amazon US: each product's core selling points from its listing, the 3 things buyers praise most and the most common complaints. End with a comparison table.

  • Amazon

Differentiation claims

Unmet pain points turned into claims and listing bullets.

Task

I plan to sell a smart body scale with an app. Compare reviews of the current top sellers on Amazon US, find pain points nobody solves, and give me 3 differentiation claims with the reason a buyer would choose mine. Draft 5 listing bullets from them.

  • Amazon

Hooks to listing copy

How top videos talk about the product, reused for your listing.

Task

From the best-performing TikTok videos about neck massagers, extract the hooks and phrases creators use to sell it. Turn them into a selling-point list I can use in an Amazon listing.

  • TikTok

Price band analysis

Where competition is thin and ratings are high.

Task

Map the price bands for wireless earbuds on Amazon US: for each band, the number of products, average rating and review count. Which band has the least competition and the best-rated products?

  • Amazon

Head-to-head pricing

Two brands, every SKU, and the gaps between them.

Task

Compare Anker and UGREEN 65W chargers on Amazon US: every model's price, ports and rating side by side. Where is there a price or feature gap a new product could fill?

  • Amazon

Pricing scenarios

Three price points, margin and market position for each.

Task

My landed cost is $8 plus $1.50 inbound shipping, selling through FBA. Using the price bands for collapsible silicone kettles on Amazon US, work out three price points and the margin and market position at each.

Needs your cost and fee numbers.

  • Amazon

04

Creators & content

Know who and what already sells in your category before you spend on creators or content.

Creator shortlist

Who fits, with engagement and top videos.

Task

Find 20 TikTok creators who review kitchen gadgets, have 50K to 500K followers and post in English. For each, summarize style, average engagement and best-performing videos.

  • TikTok

Competitor's creators

Which creators a competing brand already works with.

Task

Search TikTok and Instagram for videos featuring the Ninja Creami in the last 60 days. List the creators, their follower counts and engagement, and flag which posts look like paid partnerships.

  • TikTok
  • Instagram

Creator vetting

Recent performance, comments and sponsored share.

Task

Check the TikTok creator @example: for the last 20 videos, views, likes, comments and comment sentiment; how much of the content is sponsored; and whether engagement looks organic. Give a recommendation.

  • TikTok

Viral content teardown

Hooks, structure and what comments react to.

Task

Analyze the most engaging TikTok videos about neck massagers in the last 30 days: the hooks used in the first 3 seconds, video structure and length, and what the comments react to. Turn it into a content brief.

  • TikTok

Competitor content benchmark

How often a brand posts, what formats, what works.

Task

Benchmark Stanley's TikTok and Instagram accounts over the last 30 days: posting frequency, content formats, average engagement and the 5 best-performing posts with why they worked.

  • TikTok
  • Instagram

Hashtags and keywords

Topics and phrases to use in content and listings.

Task

For portable blenders, find the hashtags with the most engagement on TikTok and Instagram in the last 30 days and the phrases that repeat in comments. Group them into content topics and listing keywords.

  • TikTok
  • Instagram

Brand sentiment scan

How a brand is discussed on Reddit, TikTok and YouTube.

Task

Scan Reddit, TikTok and YouTube comments about the Ninja Creami: main complaints, main praise, and the alternatives people recommend. Summarize what a competitor could learn from it.

  • Reddit
  • TikTok
  • YouTube

TikTok Shop product research

Explore a focused TikTok Shop workflow and a real milk frother research case before starting your own task.