TikTok competitor analysis
TikTok competitor analysis: compare your brand's account with 2–3 competitors
- Price
- Free plan: 100 credits, no card. One analysis uses about 20–40 credits.
- What you get
- One comparison table with followers, videos per week, median views, median views as a share of followers, median engagement rate and median shares and saves per 1,000 views, each from 30 recent videos; each account's three most-viewed videos with what they are about and their multiple of the median; videos with very high views but almost no engagement flagged; the topics, formats or rhythm that work for competitors, and three things to try next.
- Coverage
- Any public TikTok accounts in any country: yours plus two or three competitors. Private accounts, TikTok Studio data such as watch time, traffic sources and audience, and ad spend are not available.
- Time to report
- Usually 3–6 minutes.
- Account
- Sign-in with Google required to run it. You can read the example and fill in the form without an account.
Enter your TikTok account and two or three competitors. Nolyn reads each account's 30 most recent videos and puts posting rhythm, median views, views per follower, engagement rate and shares and saves per 1,000 views side by side. It flags videos whose views run far ahead of their likes and shares, lists each account's top videos and names the gaps your account can fill.
Example: Owala vs Hydro Flask and Stanley- Owala median engagement rate
- 3.45%
- Videos per week
- 4.3
- Stanley's top 3 videos
- 89.4%
- Owala × Harry Potter
- 475,389
Key findings
- Owala posts more and keeps engagement
- Stanley's big numbers sit in a few videos
The report includes
- One table on the same rules
- Where the views really come from
- The gaps you can fill
How do you do a TikTok competitor analysis?
Read the same number of recent videos from your account and each competitor, then compare posting rhythm, views per follower, engagement rate and shares per 1,000 views using medians, so one boosted video does not skew the result. In Nolyn's October 31, 2026 run, Owala's median video got 3.45% engagement against 1.42% for Stanley and 1.01% for Hydro Flask, while Stanley's three biggest videos held 89.4% of its views at under 0.2% engagement.
What the TikTok competitor analysis shows
One table on the same rules
Where the views really come from
The gaps you can fill
Example: Owala vs Hydro Flask and Stanley
A real run on October 31, 2026 comparing three drinkware brands on TikTok. @stanley_brand does not exist on TikTok, so Nolyn searched for Stanley and used its official account, @stanley1913. It read each account's 30 most recent videos, none of them pinned: Owala's from September 10 to October 29, Stanley's from August 5 to October 26 and Hydro Flask's from July 8 to October 30, 2026.
Owala median engagement rate
3.45%
vs 1.42% for Stanley and 1.01% for Hydro Flask, 30 videos each
Videos per week
4.3
Owala, vs 2.6 for Stanley and 1.8 for Hydro Flask
Stanley's top 3 videos
89.4%
of its 30 videos' views, at 0.02–0.11% engagement
Owala × Harry Potter
475,389
views within 2 days of posting; 58.0 shares per 1,000 views
| Account | Followers | Videos per week | Median views | Median views ÷ followers | Median engagement rate | Shares per 1,000 views | Saves per 1,000 views |
|---|---|---|---|---|---|---|---|
| @owala | 833,887 | 4.3 | 35,096 | 4.21% | 3.45% | 2.61 | 1.84 |
| @stanley1913 | 1,676,890 | 2.6 | 15,534 | 0.93% | 1.42% | 0.75 | 1.20 |
| @hydroflask | 198,422 | 1.8 | 7,839 | 3.95% | 1.01% | 0.64 | 0.77 |
Medians of each account's 30 latest videos. Engagement rate = (likes + comments + shares) ÷ views. Videos per week = 30 ÷ days between the oldest and newest of them × 7. Followers as shown on October 31, 2026.
Owala posts more and keeps engagement
Stanley's big numbers sit in a few videos
Licensed drops carried Owala
Hydro Flask's best video was a customer story
Every figure was recomputed from the saved TikTok responses of this run. Views are what TikTok shows publicly and include promoted views; Nolyn cannot see ad spend, so the page compares medians.
Run it for your own product or accountHow the TikTok competitor analysis works
Read the profiles
Followers, total likes, video count and bio for each account; a handle that does not exist is replaced by the brand's official account found in search, and the report says so.
Read 30 videos per account
Publish date, views, likes, comments, shares and saves of each account's 30 latest videos, pinned videos left out.
Compare on the same rules
Videos per week, medians of views, views per follower, engagement rate and shares and saves per 1,000 views, plus each account's top videos and any whose views far outrun their engagement.
Name the gaps
What works for competitors but is missing or weak on your account, and three things to try next.
Who uses the TikTok competitor analysis
Brand teams reporting on TikTok
Agencies pitching or reviewing a client
Sellers checking a competitor's content
Limits
Only public accounts and public numbers. Views include promoted views, and Nolyn cannot see ad spend, watch time, traffic sources or audience data from TikTok Studio. Very new videos are still gaining views; the sample shows its date. Accounts that post rarely can span several months in 30 videos.
Questions
How do I do a TikTok competitor analysis?
Take the same number of recent videos from your account and each competitor and compare them on the same rules: videos per week, median views, views per follower, engagement rate and shares per 1,000 views. Then look at each account's top videos to see which topics and formats drive them.
Why compare medians instead of total or average views?
One viral or promoted video can multiply an average. In the sample, Stanley's three biggest videos held 89.4% of its views at 0.02–0.11% engagement, while its median video had 15,534 views.
Can I see if a competitor pays to promote its TikTok videos?
Not directly: ad spend is not public. A video whose views are many times the account's median while likes and shares stay near zero is a common sign of promotion, and the report flags those.
Can I compare more than three competitors?
The form takes two or three so the table stays readable. Run it again with other competitors, or ask in the same chat to add one more account.
How is engagement rate calculated?
(likes + comments + shares) ÷ views for each video, and the account's median across its 30 latest videos. Saves are reported separately per 1,000 views.
Can I analyze one TikTok video or account in more depth?
Yes. The TikTok video analyzer compares one video with its account's median and reads its comments, and the TikTok profile analyzer covers one account in depth.
Is there a free TikTok competitor analysis tool?
You can start free: new accounts get 100 one-time credits, no card required. One analysis like this uses about 20–40 credits, so the free credits cover about 2–5 runs. Paid plans add monthly credits.
Do I need to sign up?
To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.
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Research, tools and guides by goal
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Sourcing and trends (buyers and shops)
See which products and trends are selling now, with real TikTok, RedNote and Amazon data.
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Best selling candles, November 2026: types, scents and prices on AmazonBest selling candles on Amazon US on November 1, 2026: the top 50 by type, price and scent, plus monthly sales badges and what candles cost to buy wholesale.
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Trending keychains, stickers and bag charms, November 2026Trending keychains, stickers and bag charms in November 2026: 100 Amazon US best sellers and TikTok Shop US sticker listings, with prices and buy costs.
Guide
How to find a supplier for your products in 2026Use US wholesalers or trade shows for small orders, Alibaba.com or 1688 for factory prices. 56% of priced 1688 listings we checked start at 1 piece.
Comparison
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Comparison
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Comparison
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Research example
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Research example
TikTok search trends, October 2026: 28 product searches with too few videosTop US TikTok searches in October 2026: a flag dress and Toyota Sequoia 2027 (92), Nike Air Rifts (90). 28 product searches with popularity and videos.
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KKV and MINISO best sellers in China: what 31 popular Xiaohongshu posts showWhat shoppers in China like at KKV and MINISO, from 31 popular Xiaohongshu (RedNote) posts: nail polish and must-buy lists at KKV, a guava lip balm at MINISO.
Influencers and UGC (brands and agencies)
Find creators, check typical engagement rates and analyse accounts before you work with them.
Guide
How to find influencers for your brand: where to look, how to vet, who to contactHow to find influencers for your brand: 6 places to look, a vetting checklist and a real search (40 results, 9 in range, 2 worth contacting), plus UGC creators.
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Influencer outreach: how to contact creators, with email and DM templatesHow to do influencer outreach: where to reach creators (only 7 of 66 we checked list an email), what to say, 5 email and DM templates, follow-ups and FTC rules.
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Guide
How to find micro influencers: a step-by-step method with a real exampleHow to find micro influencers in 7 steps, with a real search: 40 TikTok accounts, 9 in the 10K–100K range, 2 active US creators. Free and paid methods.
Comparison
Free social listening tools in 2026: what is really free, and what it costs afterFree social listening tools checked on each vendor's site on Oct 24, 2026: 5 are free for good, the rest are trials. Limits, cheapest paid plans, AI features.
Comparison
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Comparison
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Tool
Influencer rate calculatorWhat a creator's fee costs per view and per engagement, the fee at your target CPM and the orders it needs to pay back.
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Guide
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Guide
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Guide
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Guide
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Comparison
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Guide
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Guide
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Comparison
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Our newest pages that are not in a group yet.
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TikTok engagement rate benchmarks, November 2026: is your video performing well?Median TikTok engagement rate: 4.47% of views (1,695 videos, 104 accounts, Oct 2026). Plus views vs the account's median: when a video is doing well.
Comparison
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Comparison
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Comparison
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Comparison
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Guide
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