Instagram profile analyzer
Instagram profile analyzer: engagement rate per post, posting frequency and what performs
- Price
- Free plan: 100 credits, no card. One analysis uses about 15–25 credits.
- What you get
- Followers, posting frequency (posts per week) and format mix (Reels, carousels, photos), median likes and comments, engagement rate per post by followers and, for Reels, by plays, the 5 best and 5 weakest of the 24 latest posts with their topics, and 3 takeaways for a brand or seller.
- Coverage
- Any public Instagram account, in any country. Private accounts, Stories and Instagram Insights (reach, profile visits, saves on older posts) are not available. Pinned posts, posts that hide their like count and collab posts owned by another account are left out of the rates.
- Time to report
- Usually 5–10 minutes.
- Account
- Sign-in with Google required to run it. You can read the example and fill in the form without an account.
Enter a public Instagram username. Nolyn reads the profile and its 24 most recent posts, calculates the engagement rate of every post by followers and, for Reels, by plays, measures how often the account posts and in which formats, and shows which posts carry the account, with the numbers behind each one. To work out a single post yourself, use the free Instagram engagement rate calculator.
Example: @owalaHow do you analyze an Instagram profile?
Read the account's latest posts and work out each one's engagement rate by followers and, for Reels, by plays; then take the median and look at which posts and formats sit above it. In Nolyn's October 18, 2026 sample, @owala posted about 5 times a week and its median post reached 0.47% of its 1.18M followers, while the Pokémon launch Reel reached 5.20%.
What you get
Engagement rate per post, two ways
Posting frequency and format mix
What the best posts have in common
Example: @owala
A real run on October 18, 2026 for @owala, the verified account of the water-bottle brand (1.18M followers). Nolyn read the profile and its 24 most recent posts, published between September 13 and October 15, 2026: about 5 posts a week. None was pinned, hid its likes or belonged to another account.
Followers
1.18M
1,125 posts · verified · Product/service
Posting frequency
5.1 a week
24 posts, Sep 13–Oct 15, 2026: 18 Reels, 4 carousels, 2 photos
Engagement rate by followers
0.47%
Median (likes + comments) ÷ followers; range 0.035–5.20%
Reels engagement by plays
2.45%
Median of 18 Reels; median 286,147 plays per Reel
| Post | Posted | Format | Likes | Comments | Plays | By followers | By plays |
|---|---|---|---|---|---|---|---|
| Owala | Pokémon launch at Target | Sep 16 | Reel | 60,546 | 808 | 1,329,283 | 5.20% | 4.62% |
| Fall lineup: “swap out your emotional support bottle” | Sep 24 | Reel | 22,248 | 115 | 646,507 | 1.90% | 3.46% |
| Fright and Delight Halloween bottle reveal | Sep 13 | Reel | 21,210 | 186 | 460,199 | 1.81% | 4.65% |
| Midnight Manor bottle giveaway (closed) | Sep 14 | Reel | 14,194 | 7,059 | 320,943 | 1.80% | 6.62% |
| Homestead cow-print bottle launch (collab post) | Sep 25 | Reel | 13,238 | 131 | 404,182 | 1.13% | 3.31% |
| Puffer Minis on campus (College Tour) | Sep 21 | Reel | 1,158 | 28 | 79,830 | 0.10% | 1.49% |
| College Tour clip | Sep 28 | Reel | 1,128 | 36 | 76,834 | 0.099% | 1.51% |
| Mic’d up at a “human claw machine” | Oct 3 | Reel | 720 | 18 | 60,214 | 0.063% | 1.23% |
| FreeSip and Puffer outfit post | Oct 9 | Reel | 505 | 9 | 50,586 | 0.044% | 1.02% |
| All-Day Crossbody on a fall hike | Oct 15 | Reel | 399 | 13 | 48,777 | 0.035% | 0.84% |
The five best and the five weakest of the 24 posts by engagement rate by followers = (likes + comments) ÷ 1,179,970 followers. “By plays” = (likes + comments) ÷ Instagram plays, for Reels only. Counts as Instagram returned them at collection time.
The Pokémon launch topped Instagram too
Giveaways bring comments, not likes
Product reveals carry the account
Campus and outfit clips sit at the bottom
Every figure was recomputed from the saved Instagram responses: the profile and two pages of 12 posts, fetched through the same metered data layer the tool uses, with a Nolyn test account. The newest post (October 15) was three days old at collection, so its numbers were still growing. We show a brand account's public numbers only.
Run it for your own product or accountHow it works
Read the profile
Followers, following, number of posts, bio, category and whether the account is verified.
Read the recent posts
The 24 latest posts with date, format, likes, comments and, for Reels, plays and shares. Pinned posts, hidden like counts and other accounts' collab posts are set aside.
Calculate
Posting frequency, format mix, median likes and comments, and engagement rate per post by followers and by plays, with the number of posts behind each figure.
Explain what works
Best and weakest posts, repeating themes and formats, giveaways flagged, and three takeaways you can use.
Who uses the Instagram profile analyzer
Brands benchmarking a competitor
Agencies vetting a creator
Creators planning the next posts
Limits
Only public accounts and the numbers Instagram shows publicly. Nolyn cannot see Instagram Insights such as reach, impressions, profile visits, follower demographics or sales, and saves are missing on many posts. Stories are not included. Figures describe the most recent posts at the time of the run, and the newest posts are still collecting likes. Engagement rates by followers fall as accounts grow, so compare accounts of a similar size with the same formula.
Questions
How do you calculate Instagram engagement rate?
Per post: (likes + comments) ÷ followers, then the median across the latest posts, which one viral post or giveaway distorts less than an average. For Reels, Nolyn also divides likes + comments by plays, which shows how a Reel did with the people who actually saw it. To work out one post without signing in, use the free Instagram engagement rate calculator.
What is a good engagement rate on Instagram?
It depends on the account size, the niche and the formula. Rates by followers drop as accounts grow: @owala, at 1.18M followers, had a median of 0.47% on October 18, 2026, while O Boticário, at 13.5M, had 0.013%. Compare an account with accounts of a similar size measured the same way.
Can I analyze a competitor's or an influencer's Instagram?
Yes, any public account. You see their posting frequency, formats, engagement per post and which topics work, but not their private Insights. For finding new creators for a product, use the influencer search tool.
Does it include Reels plays?
Yes. For every Reel Nolyn reads Instagram's play count and gives engagement by plays alongside engagement by followers, plus the median plays across the Reels in the sample.
Is this Instagram profile analyzer free?
You can start free: new accounts get 100 one-time credits, no card required. One analysis like this uses about 15–25 credits, so the free credits cover about 4–6 runs. Paid plans add monthly credits.
Do I need to sign up?
To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.
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