Social media report: a monthly Instagram and TikTok report for a client
- Who it's for
- Agencies and freelancers who send a client one report a month across Instagram and TikTok, and in-house teams who report to a boss.
- What you need
- The brand's Instagram @, its TikTok @, or both. No login, no connected account.
- Price
- Free plan: 100 credits, no card. One analysis uses about 34–78 credits.
- What you get
- Coverage dates, a client summary, an overview across platforms, a scorecard for each platform against the earlier period, every post of the period, best and weakest posts, a two-platform comparison, three next steps and an email to send it with.
- Coverage
- Any public Instagram or TikTok account in any country. Public likes, comments, views, shares and TikTok saves only. Reach, impressions, profile visits, Stories, ad spend and past follower counts stay in each platform's own analytics: paste them in if you have them.
- Time to report
- Usually 6–12 minutes.
- Account
- Sign-in with Google required to run it. You can read the example and fill in the form without an account.
What should a monthly social media report include?
For each platform: what was posted, what changed against the month before, which posts did best and worst, and what to do next month. In a Nolyn run on November 9, 2026, OLIPOP's October report showed 14 Instagram posts against 21 in September and 29 TikToks against 24; the median Instagram post drew 34.8% fewer likes and the median TikTok 37.7% fewer views. It took 78 credits and no account connection.
Enter a brand's public Instagram account, its TikTok account or both, and get the month's report, ready to send: what was posted on each platform, what changed against the month before, the best and weakest posts and what to do next month. You don't need the client's login or a connected account. Open the sample below to see the format.
- Posts in October
- 14 + 29
- Instagram median likes
- 1,998.5
- TikTok median views
- 2,761
- Credits for this report
- 78
Key findings
- One TikTok made September look huge
- Partner posts would have swamped the brand's own
The report includes
- A summary the client can read alone
- A scorecard for each platform
- What to do next month
What the social media report includes
A summary the client can read alone
A scorecard for each platform
What to do next month
Example: OLIPOP, October 2026 against September 2026
A real run on November 9, 2026 for OLIPOP's public accounts: @drinkolipop on Instagram (478,915 followers) and on TikTok (589,913). Nolyn read 60 Instagram posts and 72 TikToks, kept the brand's own posts from September and October, and left out 19 Instagram collaboration posts owned by partner accounts.
Posts in October
14 + 29
Instagram + TikTok, against 21 + 24
Instagram median likes
1,998.5
−34.8% against 3,066
TikTok median views
2,761
−37.7% against 4,430.5
Credits for this report
78
32 data, 46 writing, about 12 minutes
| Metric | October 2026 | September 2026 | Change |
|---|---|---|---|
| Instagram posts | 14 | 21 | −7 posts |
| Instagram total likes | 45,561 | 123,513 | −63.1% |
| Instagram median likes per post | 1,998.5 | 3,066 | −34.8% |
| Instagram median comments per post | 324.5 | 200 | +62.3% |
| Instagram median engagement | 0.496% | 0.676% | −26.6% |
| Instagram median Reel views | 40,143.5 (8 Reels) | 79,038 (14 Reels) | −49.2% |
| TikTok videos | 29 | 24 | +5 videos |
| TikTok total views | 94,322 | 6,505,694 | −98.6% |
| TikTok median views per video | 2,761 | 4,430.5 | −37.7% |
| TikTok median engagement | 5.87% | 6.29% | −6.6% |
| TikTok median views ÷ followers | 0.468% | 0.751% | −37.7% |
Changes are October against September. Instagram engagement = (likes + comments) ÷ 478,915 followers; TikTok engagement = (likes + comments + shares) ÷ views. Figures are as the platforms showed them on November 9, so late-October posts had less time to collect likes and views. TikTok shows views above 10,000 rounded.
One TikTok made September look huge
Partner posts would have swamped the brand's own
Giveaways lifted comments, not the typical post
Every figure was recomputed from the saved Instagram and TikTok responses of this run (evidence file in our repository). The run took 78 credits, 32 for 14 data reads and 46 for writing, and about 12 minutes.
This is the page the November 9 run wrote, as a client would open it: coverage, summary, both scorecards, every post, best and weakest posts, the two-platform comparison, next steps and the cover email. OLIPOP is not a Nolyn client and did not commission it. All posts, totals, medians and changes matched the raw data; we changed 9 passages, and the report says which at the top.
Open the sample social media reportHow the social media report works
Read each account
The profile, then every post or video, newest first, back to the start of the earlier period or 90 posts per platform.
Keep the brand's own posts
Collaboration posts owned by partner accounts and posts with hidden likes are left out and counted, so the figures belong to the brand.
Compare each platform with itself
Each platform's month is set against its own previous month. Views and engagement are never added across platforms, because each counts them differently.
Write it for the client
Summary, overview, scorecards, post lists, best and weakest posts, next steps and a cover email, on one page you can send.
Who uses the social media report
Agencies with several clients
Freelance social media managers
In-house teams reporting up
Limits
Only public accounts and public numbers. Without the platforms' own analytics there is no reach, impressions, profile visits, Stories, audience data or ad spend, and the report can't tell whether a post was boosted: it flags posts whose numbers look out of line. Past follower counts are not public, so follower growth appears only if you paste last month's number. Reading stops at 90 posts per platform, so an account that posts several times a day may not reach the start of the earlier period: the report says so and leaves out the change. Newer posts have had less time to collect likes and views. TikTok shows views above 10,000 rounded. Next steps come from public post numbers: they are starting points for your own judgment, not forecasts.
Questions
The dates covered, a short summary, each platform's results against the previous period, the posts published, the best and weakest posts and next steps. Open the sample above to use that structure as a template or an example, whether or not you run the tool.
Both. The sample is a complete social media report example for a US brand. The form fills the same structure with real numbers for the accounts you enter, so you don't copy them from two apps post by post.
The Instagram report template covers one Instagram account. This page covers a brand across Instagram and TikTok, with a scorecard for each and a section comparing them. Fill in only Instagram here and you get much the same Instagram report.
Yes. Fill in one field and leave the other empty: the report covers that platform alone. A TikTok-only run for the same brand took 34 credits and about 6 minutes, against 78 for both platforms.
No. Nolyn reads public posts, so nothing is connected and no access is shared. You can also prepare a report before a client gives you access, for example for a pitch.
Instagram: posts by format, total and median likes and comments, median engagement as (likes + comments) ÷ followers, and median Reel views. TikTok: videos, total and median views, likes, comments and shares, median engagement as (likes + comments + shares) ÷ views, and median views as a share of followers.
A TikTok view and an Instagram Reel view are counted differently, and engagement rates use different bases. The report gives one overview table with posts, likes and comments per platform side by side, and compares each platform with its own previous month.
Collaboration posts owned by partner accounts show on the brand's grid but earn the partner's audience, so they are left out and counted. Giveaways are flagged because they inflate comments, and posts whose likes or views are far out of line with their comments may have had paid promotion. Flagged posts stay in the totals but don't drive the next steps.
New accounts get 100 free credits after signing in. The two-platform sample used 78 credits and a TikTok-only run 34, so the free credits cover a first report.
New accounts get 100 free credits after signing in. Our runs took 78 credits for Instagram and TikTok together and 34 for TikTok alone, so the free credits cover a first report.
To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.
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