Amazon vs eBay
Amazon vs eBay for sellers: what each takes from the same sale (2026)
· Nolyn research team
Amazon and eBay are the two biggest US marketplaces open to anyone with something to sell, but they charge in different ways. Amazon takes a referral fee by category on the item plus shipping, and either $0.99 per item (Individual plan) or $39.99 a month (Professional). eBay takes a final value fee by category on everything the buyer pays, including sales tax, plus $0.40 per order. To compare them honestly we priced the same order on both, a $25 item with $5 shipping paid by the buyer, using each marketplace's own US fee pages read on November 2, 2026. Every figure names the category rate it uses; without a category, Amazon is at 15% (Home and Kitchen, Toys, Everything Else) and eBay at 13.6% (most categories). Amazon FBA fulfillment fees, advertising and eBay Store subscriptions are left out because they depend on how you run the business, not on the sale.
Is it cheaper to sell on Amazon or eBay?
Close to a tie for most items, and the category decides. On a $25 item with $5 shipping paid by the buyer, US fees checked November 2, 2026 come to $4.48 on eBay (13.6% of the total plus $0.40), $4.50 on an Amazon Professional plan (15%, plus $39.99 a month) and $5.49 on an Amazon Individual plan (15% plus $0.99 per item). Amazon is cheaper for electronics (8%: $2.40 against $4.48) and, on orders up to about $128, in states with sales tax, which eBay charges on and Amazon does not ($4.81 on eBay with 8% tax). eBay is cheaper for jewelry ($4.90 against $6.00), clothing over $20 ($4.48 against $5.10) and sneakers of $150 or more ($16.00 against $30.00 on a $200 pair).
Check a product on Amazon before you list it
Name a product and Nolyn reads the current Amazon US best sellers for it: price range, ratings, Best Sellers Rank and Amazon's "bought in past month" label, so you know what you are up against. New accounts get 100 free credits.
Overview
| Amazon | eBay | |
|---|---|---|
| Fees on the $30 order | $4.50 (15.0%) Professional; $5.49 (18.3%) Individual | $4.48 (14.9%) |
| What makes up the fee | 15% referral fee on $30 ($4.50), + $0.99 per item on Individual | 13.6% final value fee on $30 ($4.08) + $0.40 per order |
| Monthly fee | $39.99 Professional; none on Individual | None; 250 free listings a month, then $0.35 each |
| Same order with 8% sales tax | $4.50 / $5.49 (tax excluded) | $4.81 |
| Fee is charged on | Item + shipping + gift wrap, not tax | Item + shipping + handling + sales tax |
| Consumer electronics, same $25 + $5 | $2.40 (8%) Professional | $4.48 (13.6%) |
| Jewelry, same $25 + $5 | $6.00 (20%) Professional | $4.90 (15%) |
| Who handles shipping | You, or Amazon with FBA (extra fees) | You; eBay labels optional |
One US order: $25 item + $5 shipping paid by the buyer ($30), no sales tax unless stated, merchant-fulfilled, no ads. Fees from Amazon's Selling on Amazon pricing page and eBay's Selling fees page, checked on 2026-11-02. Amazon at the 15% rate, eBay at the 13.6% rate of most categories.
Amazon and eBay side by side
Amazon
Amazon charges two things when you sell merchant-fulfilled: a selling plan and a referral fee. The Individual plan costs $0.99 for every item sold and nothing monthly; the Professional plan costs $39.99 a month and drops the per-item fee. The referral fee is a percentage of the total price, which Amazon defines as the list price plus shipping and gift wrap, not sales tax. Most categories pay 15% (Home and Kitchen, Toys and Games, Footwear, Everything Else), consumer electronics and computers 8%, clothing 17% once the total is over $20, and jewelry 20% of the price up to $250. Media adds a $1.80 closing fee per item. On the $30 order that is $4.50 on Professional and $4.50 + $0.99 = $5.49 on Individual. Professional is cheaper from 41 items a month, because $39.99 ÷ $0.99 is just over 40. If Amazon ships for you through FBA, its fulfillment fees come on top and are not compared here.
Pros
- $4.50 on the $30 order with Professional, two cents off eBay
- Referral fee skips sales tax
- 8% on consumer electronics and computers
- FBA can store, pack and ship for you (extra fees)
Cons
- $5.49 on the $30 order with Individual, the highest of the three
- $39.99 a month on Professional, whether you sell or not
- 20% on jewelry up to $250 and 17% on clothing over $20
- Most listings attach to an existing product page, so you compete on price
eBay
eBay charges a final value fee when an item sells, worked out on the total amount of the sale: the item, handling, the shipping the buyer pays and sales tax. For most categories it is 13.6% of that total up to $7,500 per item and 2.35% above, plus $0.40 per order over $10 ($0.30 at $10 or less). Payment processing is included. On the $30 order that is $4.08 + $0.40 = $4.48. Some categories differ: Jewelry & Watches pay 15% up to $5,000, books, movies and music 15.3%, trading cards 13.25%, guitars and basses 6.7%, and men's and women's athletic shoes 8% with no per-order fee at $150 or more. There is no monthly fee: the first 250 listings a month are free, then $0.35 each. eBay adds 6% to your final value fees if your account falls below standard, and 1.65% on sales to buyers outside the US unless you use eBay International Shipping.
Pros
- $4.48 on the $30 order, no monthly fee
- Your own listing for used and one-of-a-kind items
- 8% and no per-order fee on athletic shoes from $150
- 15% on jewelry against Amazon's 20%
Cons
- Fee includes sales tax: $4.81 on the $30 order with 8% tax
- 13.6% on electronics, where Amazon takes 8%
- 6% surcharge on fees if your account falls below standard
- No FBA-style fulfillment: you store and ship everything
The same sale at five price points
Both marketplaces take a percentage plus a fixed amount, so which one is cheaper moves with the price. Every row has $5 of shipping paid by the buyer and no sales tax; Amazon at its 15% rate, eBay at 13.6%. On cheap items Amazon Professional comes out ahead because eBay's $0.40 per order weighs more than 1.4 points of rate; from about $25 eBay's lower rate wins, and the gap grows with the price: $3.17 less than Amazon Professional on a $250 item. Amazon Individual is the most expensive at every price because of its $0.99 per item.
| Item + $5 shipping | eBay (13.6%) | Amazon Professional (15%) | Amazon Individual (15% + $0.99) |
|---|---|---|---|
| $10 item ($15) | $2.44 | $2.25 | $3.24 |
| $25 item ($30) | $4.48 | $4.50 | $5.49 |
| $50 item ($55) | $7.88 | $8.25 | $9.24 |
| $100 item ($105) | $14.68 | $15.75 | $16.74 |
| $250 item ($255) | $35.08 | $38.25 | $39.24 |
Fees from Amazon's Selling on Amazon pricing page and eBay's Selling fees page, checked on 2026-11-02. Merchant-fulfilled, no ads, no FBA, no eBay below-standard surcharge. Amazon Professional also pays $39.99 a month.
Category rates: where each one is cheaper
The category moves the answer more than the price does. These are the rates on the two official fee pages for the categories where they differ most, with the same $25 item and $5 shipping unless stated.
Electronics: Amazon. Consumer electronics and computers pay 8% on Amazon, so the $30 order pays $2.40 on Professional, against $4.48 on eBay. On a $100 item with $5 shipping it is $8.40 against $14.68.
Jewelry and clothing: eBay. Amazon takes 20% of a jewelry price up to $250 ($6.00 on the $30 order) against eBay's 15% plus $0.40 ($4.90). Clothing on Amazon pays 17% once the total price is over $20, so $5.10 on the $30 order against $4.48 on eBay; under $15 it pays only 5%.
Sneakers: eBay, from $150. eBay charges 8% and no per-order fee on athletic shoes of $150 or more, $16.00 on a $200 pair. Amazon's Footwear rate is 15%, $30.00 on the same pair before shipping.
| Category | Amazon referral fee | eBay final value fee |
|---|---|---|
| Most categories (home, toys, everything else) | 15% ($0.30 minimum) | 13.6% + $0.40 per order |
| Consumer electronics, computers | 8% | 13.6% + $0.40 |
| Clothing and accessories | 5% up to $15, 10% to $20, 17% above $20 | 13.6% + $0.40 |
| Jewelry | 20% up to $250, 5% above | 15% up to $5,000, 9% above, + $0.40 |
| Athletic shoes / footwear | 15% | 8% from $150, no per-order fee; 13.6% under $150 |
| Books, movies, music | 15% + $1.80 closing fee | 15.3% + $0.40 |
Amazon's rate applies to item + shipping + gift wrap; eBay's to item + shipping + handling + sales tax. Amazon Individual adds $0.99 per item. Checked on 2026-11-02.
Amazon's two plans, and when Professional pays off
Amazon Individual costs $0.99 per item sold; Professional costs $39.99 a month with no per-item fee. Professional is cheaper from 41 items a month. At 10 orders of $25 + $5 a month you pay $54.90 on Individual, $84.99 on Professional and $44.80 on eBay. At 100 orders it is $549.00, $489.99 and $448.00.
eBay has no monthly fee at all on the standard plan. Its Store subscriptions add a monthly fee in exchange for more free listings and their own final value fee table, which is not compared here.
Why sales tax tips the answer to Amazon
eBay's 13.6% applies to everything the buyer pays, including the sales tax that eBay collects in states that have one. With 8% sales tax the $30 order pays $4.81 on eBay, $0.33 more. Amazon's referral fee is charged on the item, shipping and gift wrap but not on tax, so the same order still pays $4.50 on Professional. With 8% sales tax, Amazon Professional stays the cheaper of the two at the standard rates (15% against 13.6%) on orders up to about $128 of item plus shipping. Above that eBay's lower rate wins again: a $250 item with $5 shipping pays $37.85 on eBay and $38.25 on Amazon Professional.
Where Nolyn fits, and where it does not
Nolyn, our product, has no eBay data: it cannot show you eBay sold prices or how fast an item sells there. It reads live Amazon US listings: what similar products sell for, Best Sellers Rank, Amazon's "bought in past month" label and what buyers complain about in reviews. Sellers use it to check whether a product has room on Amazon before listing it, for example in our cheap products to resell list built from Amazon US listings under $25.
New accounts get 100 free credits, enough to try a product research task before paying.
Which one should you choose?
- You sell new or branded products and want Amazon to store and ship them
- Amazon (Professional plan with FBA)
- You sell consumer electronics or computers
- Amazon (8% referral fee)
- You sell fewer than 41 items a month and want no monthly fee
- eBay, or Amazon Individual if the product already has an Amazon page
- You sell used, vintage or one-of-a-kind items
- eBay
- You sell jewelry, clothing over $20 or sneakers of $150 or more
- eBay
- You want to check what the same product sells for on Amazon US before you list it
- Nolyn (100 free credits)
Check a product on Amazon before you list it
Name a product and Nolyn reads the current Amazon US best sellers for it: price range, ratings, Best Sellers Rank and Amazon's "bought in past month" label, so you know what you are up against. New accounts get 100 free credits.
Questions
Does Amazon or eBay take a bigger cut?
On most categories they are almost level: $4.48 on eBay against $4.50 on Amazon Professional for a $25 item with $5 shipping (fees checked November 2, 2026). Amazon Individual takes $5.49 because of its $0.99 per item. The category decides the rest: Amazon is cheaper for electronics (8%), eBay for jewelry, clothing over $20 and sneakers from $150.
What are Amazon's seller fees in 2026?
A selling plan, Individual at $0.99 per item sold or Professional at $39.99 a month, plus a referral fee by category on the item price, shipping and gift wrap: 15% for most categories, 8% for consumer electronics and computers, with a $0.30 minimum. Media items add a $1.80 closing fee. FBA fulfillment fees are extra.
What are eBay's seller fees in 2026?
For most categories, 13.6% of the total amount of the sale (item, shipping, handling and sales tax) up to $7,500, plus $0.40 per order over $10. Jewelry pays 15%, books, movies and music 15.3%, athletic shoes of $150 or more 8% with no per-order fee. The first 250 listings a month are free, then $0.35 each.
Is the Amazon Professional plan worth it?
From 41 items a month. Professional costs $39.99 a month and removes the $0.99 per-item fee of the Individual plan, and $39.99 ÷ $0.99 is just over 40. At 100 orders of $25 + $5 a month you pay $489.99 on Professional against $549.00 on Individual.
Do Amazon and eBay charge fees on shipping and sales tax?
Both charge on the shipping the buyer pays. Only eBay charges on sales tax: with 8% tax the $30 example pays $4.81 on eBay, while Amazon's referral fee stays at $4.50 on Professional because it excludes tax.
Is Amazon or eBay better for selling used items?
Usually eBay. You create your own listing with your own photos and condition notes, and pay 13.6% plus $0.40 with no monthly fee. Amazon accepts used items mostly as offers on an existing product page, where you compete on price with new and used sellers.
Sources
- Amazon: Selling on Amazon pricing (Individual $0.99 per item sold, Professional $39.99 a month; referral fee on the total price, which includes the list price, shipping and gift wrap; Home and Kitchen, Footwear, Toys and Everything Else 15%, Consumer Electronics 8%, Clothing and Accessories 5% / 10% / 17% by total sales price, Jewelry 20% of the portion up to $250 and 5% above, $0.30 minimum; media closing fee $1.80 per item) · checked November 2, 2026
- Amazon Seller Central: Selling on Amazon fee schedule (referral fee on the total sales price: item price plus delivery and gift wrap charges, excluding taxes) · checked October 28, 2026
- eBay Help: Selling fees (eBay.com, US sellers: final value fee 13.6% of the total amount of the sale up to $7,500 for most categories, 2.35% above; $0.40 per order over $10, $0.30 at $10 or less; total includes item, handling, buyer-paid shipping and sales tax; Books & Magazines, Movies & TV and Music 15.3%; Jewelry & Watches 15% up to $5,000; athletic shoes 8% with no per-order fee at $150 or more; 250 free listings a month, then $0.35; below-standard surcharge 6% of final value fees; international fee 1.65%). Read from a Japan connection, where eBay.com shows this US page in Japanese · checked November 2, 2026
- eBay Help: eBay Money Back Guarantee policy (not received or not as described; buyers can ask for help up to 30 calendar days after the estimated or actual delivery date) · checked November 2, 2026
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