Case studies and reports with real TikTok Shop and Amazon data
8 case studies built from real Nolyn research runs. Each page shows when the data was collected, the numbers and what they mean for sellers and brands.
Featured report · TikTok Shop US
Best selling products on TikTok Shop right now: the top 10 by units sold (October 2026)
Top selling products on TikTok Shop US, ranked by the units sold TikTok Shop shows on each listing: 450 listings from 16 searches, collected Oct 20, 2026.
TikTok Shop Brazil
1
TikTok Shop US
5
How many followers do you need to sell on TikTok Shop?
Sellers need no followers; affiliates need 1,000 (5,000 to lift limits). In our data, 27 of 74 product videos with 500K+ plays came from accounts under 10K.
TikTok search trends, October 2026: 28 product searches with too few videos
What people in the US searched on TikTok in October 2026, and where videos are missing: 28 product searches with popularity, 7-day trend and video counts.
Milk frothers: what the listing data can—and cannot—tell you.
See a real Nolyn research run: five rechargeable milk frother listings, reported prices and sold counts, variant differences, and the checks needed before ordering samples.
Pet hair rollers: compare the product before comparing the price.
A real TikTok Shop US search returned 30 mixed listings. See how we screened roller candidates, flagged conflicting product details and planned the next test.
Amazon US
1
Xiaohongshu (China)
1
About the data
Each case comes from one real research run in Nolyn. Figures come from the platforms' saved responses and were checked by our team; every page states its date, method and data limits. Monthly reports are updated on the same URL.
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