LLM visibility checker: does ChatGPT, Gemini, Perplexity or Google's AI Overview recommend your brand?

Built for
Brands, agencies and local businesses (clinics, firms, spas, home services) that want to know whether AI assistants recommend them, and agencies that report it to clients.
You enter
Your brand, its category in buyer words and a competitor. Up to three more competitors, a city for a local business and your website are optional.
Price
Free plan: 100 credits, no card. One analysis uses about 55–68 credits.
What you get
Coverage (answers returned per engine), a mention share table for your brand, your competitors and every brand named in at least 3 category answers (per engine and overall, average position, times named first), the best value and “alternatives to” answers, how each engine judges you against your competitor and whether you are worth it, the most cited domains and whether your own site is cited, and 3 to 5 gaps, each with an action.
Coverage
ChatGPT (with web search), Gemini, Perplexity (Sonar) and Google's AI Overview, asked from the United States, logged out. 8 fixed questions, each asked once per engine: 32 answers per run. Google shows no AI Overview for some searches; those count as “no AI Overview shown”. Claude, Copilot, Meta AI and Grok are not included.
Time to report
Usually 17–33 minutes.
Account
Sign-in with Google required to run it. You can read the example and fill in the form without an account.

How do you check your LLM visibility?

Ask ChatGPT, Gemini, Perplexity and Google's AI Overview the questions buyers ask, then count which brands each answer names, in what order, and which sites it cites. In a check on November 10, 2026, Brooklinen was named in 16 of 18 category answers about bed sheets and named first in 8, but only 2 of 4 engines named it when asked for the best value brand, and none of the 6 AI Overviews cited brooklinen.com.

An AI search audit you can run every week. Enter your brand, what it is and your competitors. Nolyn asks ChatGPT, Gemini, Perplexity and Google's AI Overview the same 8 buyer questions (“best X”, “top X brands”, “best value”, “best reviews”, “you vs them”, “is it worth it”, “alternatives to them”) and counts which brands each answer names, in what order, and which sites it cites. You get your mention share per engine, the head-to-head verdicts, the sources the engines lean on, and 3 to 5 gaps with what to do about each. Ask Nolyn to repeat it every week and it becomes a weekly scheduled task that tracks your brand mentions in ChatGPT and the others.

Check your AI visibility

As people write it. A local business can use its business name.

The words a buyer would type, in the plural: “bed sheets”, “CRM software”, “med spas”. It goes into every question.

Used in the head-to-head question and the “alternatives to” question.

Adds the city to the buyer questions, for clinics, firms, spas and other local businesses.

So citations of your own pages are counted as yours.

Start from an example:

Sign in to run it. New accounts get 100 free credits; research uses credits for AI and data lookups.

Example resultFrom a real run on November 10, 2026
AI visibility check example: Brooklinen bed sheets, with Parachute
See the full example
Brooklinen named
16 of 18 category answers
Asked for the best value brand
2 of 4 engines named Brooklinen
brooklinen.com cited
8 of 29 answers
Answers returned
29 of 32

Key findings

  • Called the value pick, missing from half the value answers
  • First on ChatGPT and Perplexity, rarely first elsewhere

The report includes

  • Coverage first
  • Mention share by engine
  • The questions that decide a sale
  • Sources the engines cite
  • 3 to 5 gaps, each with an action
  • A weekly monitor

Want to change what the engines say, not just measure it? Readhow to show up in ChatGPT

What you get

Coverage first

How many of the 32 answers came back per engine, and for which questions Google showed no AI Overview, so you know what the shares rest on.

Mention share by engine

For your brand, your competitors and every brand named in at least 3 of the 20 category answers: how many answers name it on each engine and overall, its average position, and how often it is named first. Counts are shown next to every share.

The questions that decide a sale

Which brands each engine names for “best value”, whether it names you as an alternative to your competitor, and how it judges you head to head and on “is it worth it”, with the reasons and the price or policy claims it repeats.

Sources the engines cite

Every cited domain with how many answers cited it and on which engine, marked as your site, a competitor, a review site, a forum, a marketplace or media. You see whether your own pages are cited at all, and where.

3 to 5 gaps, each with an action

Gaps tied to a count, for example an engine that names a competitor first in most answers or a review list every engine cites, then one action per gap: which list or community to get onto, or which claim your own pages should state clearly.

A weekly monitor

Ask Nolyn to repeat the check every week. It becomes a scheduled task that asks the same 8 questions, so you can track brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews over time.

AI visibility check example: Brooklinen bed sheets, with Parachute

A real run on November 10, 2026, for Brooklinen, the bedding brand, with Parachute as the main competitor and Boll & Branch and Cozy Earth added. None of them is a Nolyn customer. Each of the 8 questions went once to ChatGPT, Gemini, Perplexity and Google's AI Overview from the United States; 29 of the 32 answers came back. The table counts the 5 category questions (best, top brands, best value, best reviews, which to recommend): in how many answers each brand is named, per engine.

Brooklinen named

16 of 18 category answers

Named first in 8: ChatGPT 3 of 4, Perplexity 3 of 5, Gemini 1 of 5, AI Overview 1 of 4

Asked for the best value brand

2 of 4 engines named Brooklinen

ChatGPT 5th of 5 brands, Gemini 3rd of 4; Quince and Threshold were named by all 4

brooklinen.com cited

8 of 29 answers

ChatGPT 5 of 7, Gemini 2 of 8, Perplexity 1 of 8, AI Overview 0 of 6

Answers returned

29 of 32

No AI Overview shown for questions 7 and 8; one ChatGPT answer timed out

BrandChatGPTGeminiPerplexityAI OverviewNamed in (category answers)Named first
Brooklinen4 of 45 of 54 of 53 of 416 of 18 (88.9%)8
Quince3 of 45 of 53 of 53 of 414 of 18 (77.8%)3
Boll & Branch1 of 44 of 51 of 53 of 49 of 18 (50.0%)0
L.L.Bean4 of 41 of 53 of 51 of 49 of 18 (50.0%)1
Cozy Earth1 of 44 of 52 of 51 of 48 of 18 (44.4%)3
Threshold (Target)1 of 44 of 51 of 51 of 47 of 18 (38.9%)1
California Design Den2 of 40 of 54 of 50 of 46 of 18 (33.3%)1
Saatva0 of 41 of 54 of 51 of 46 of 18 (33.3%)1
Mellanni0 of 42 of 52 of 52 of 46 of 18 (33.3%)0
Parachute0 of 43 of 50 of 51 of 44 of 18 (22.2%)0

Category answers returned per engine: ChatGPT 4 (one timed out), Gemini 5, Perplexity 5, AI Overview 4 (no overview for “Which bed sheets brand would you recommend and why?”). A brand counts as named when its name appears in the answer text; source cards at the end of an AI Overview are not counted. “Named first” = first brand in the answer. Brands named in at least 6 of the 18 answers, plus Parachute.

Called the value pick, missing from half the value answers

Asked “Brooklinen vs Parachute: which is better?”, all four engines framed Brooklinen as the value choice (ChatGPT: “My overall pick is Brooklinen for most people”; Perplexity: “Brooklinen is better for most shoppers”; AI Overview: “Best for: Value, wide color/pattern selection”). Asked “Which bed sheets brand is the best value for the money?”, only ChatGPT (5th of 5) and Gemini (3rd of 4) named Brooklinen. Quince and Threshold were in all 4 answers.

First on ChatGPT and Perplexity, rarely first elsewhere

Brooklinen was named first in 8 of 18 category answers: 3 of 4 on ChatGPT and 3 of 5 on Perplexity, but 1 of 5 on Gemini and 1 of 4 in AI Overviews. Gemini opened with Cozy Earth or Quince in 4 of its 5 category answers.

Its own site is cited by ChatGPT, not by Google

brooklinen.com was cited in 8 of 29 answers, 5 of them ChatGPT's. None of the 6 AI Overviews cited it; they cited mattressclarity.com and youtube.com in 3 each. Perplexity cited goodhousekeeping.com in 7 of 8 answers and hgtv.com in 6, so those review lists shape what it says.

“Worth it” means “on sale”

Asked “Is Brooklinen worth it?”, three engines said to wait for a sale (ChatGPT: “I'd buy Brooklinen during a sale”; Perplexity: “Buy during a sale if possible”; Gemini: “Worth it if bought on sale”), and Gemini and the AI Overview both pointed to Quince as a cheaper alternative.

We recounted every answer in code from the saved responses and checked the run's own report against it; the page uses our recount. The run cost 57 credits: 39 for the 32 lookups (ChatGPT, Gemini and Google AI Overview 1 credit each, Perplexity 2) and 18 for the analysis. An hour earlier, a run of an earlier version of the brief asked the same 8 questions: Gemini then named Brooklinen in 3 of its 5 category answers instead of 5, Cozy Earth was named in 11 of 19 category answers instead of 8 of 18, and Google showed no AI Overview for questions 4 and 7 instead of 7 and 8. That run also showed that Google AI Overview replies end with source cards quoting the cited pages, which the brief now tells Nolyn not to count. AI answers vary from run to run; treat one run as a sample.

How it works

  1. Enter your brand and a competitor

    Type your brand, what it is in the words buyers use (“bed sheets”, “CRM software”, “med spas”) and your main competitor. Add more competitors, a city or your website if you like.

  2. Nolyn asks 4 engines 8 questions

    The same 8 buyer questions go to ChatGPT, Gemini, Perplexity and Google's AI Overview, each once, from the United States: 32 answers.

  3. It counts names and sources

    Every brand named in each answer, in order, and every domain each answer cites. Shares and averages are calculated from those counts, never estimated.

  4. Read the gaps, then track them weekly

    Start with coverage, then the share table, the best value and head-to-head answers, and the gaps. Ask Nolyn to repeat it weekly to see whether your changes move the answers.

Who uses an AI visibility checker

Brand and marketing teams

See whether ChatGPT and the others name you when buyers ask for the best in your category, who they name instead, and which review lists and communities their answers are built from.

SEO and PR agencies

Run an AI search audit for a client in minutes, with counts and cited sources a client can check, then keep it as a weekly report of brand mentions in AI answers.

Local businesses

Add your city and see whether AI assistants recommend your clinic, firm or spa for “best X in your city”, and which directories and review sites they cite.

What it cannot do

AI answers change from one run to the next, by location, by account and by the time of day, and each engine is asked each question only once, so a run is a sample, not a ranking; the example shows how much two runs an hour apart can differ. Questions are asked from the United States with no sign-in history, which is not what a logged-in user with memory sees. Google shows no AI Overview for some searches. It covers ChatGPT, Gemini, Perplexity and Google's AI Overview only. It cannot see how many people ask these questions, so it is not search volume or traffic, and it does not tell you why a model prefers a brand beyond the sources it cites. Brand names are counted when they appear in an answer, whether the answer recommends them or not; the report says how each answer describes your brand.

Questions

How often, and how early, AI assistants such as ChatGPT, Gemini and Perplexity name your brand when someone asks for a recommendation in your category, and which sources they rely on. It is measured on answers, not on rankings: in the example, Brooklinen was named in 16 of 18 category answers but first in only 8.

Ask the same buyer questions on a fixed schedule and count the brands each answer names. Run this check once, then ask Nolyn in the same conversation to repeat it every week: it becomes a weekly scheduled task that asks the same 8 questions to ChatGPT, Gemini, Perplexity and Google's AI Overview, so changes in your mentions show up week to week. Each weekly run uses credits like a manual one.

A check of what AI answer engines say about your brand and category: whether you are named, against whom, with what verdict, and which sites the answers cite. This tool runs a small, repeatable one: 8 fixed questions on 4 engines, with every share shown with its count, the sources listed by domain and 3 to 5 gaps with actions.

Yes, as one of the four engines. Google shows an AI Overview for some searches and not others, and that changes too: in the example, 6 of 8 questions had one. A question without an overview is reported as “no AI Overview shown”, which is itself worth tracking week to week.

AI answers are generated fresh, depend on the web results the engine pulls that moment, and differ by location and account. Two runs an hour apart in the example disagreed on several brands: Gemini named Brooklinen in 3 of 5 category answers in one and 5 of 5 in the other. That is why the check asks fixed questions and is best read as a weekly trend, not a single score.

Start from what the answers cite. If an engine leans on a few review lists (Perplexity cited goodhousekeeping.com in 7 of 8 answers in the example), being in those lists matters more than your own blog. Make the claims the answers repeat about you easy to verify on your own pages, and check whether your site is cited at all; the gaps in each report name the lists and claims to work on.

No, the default check asks the engines live. Services that estimate brand mentions across large prompt sets exist (for example DataForSEO's LLM mentions data); Nolyn can query them on request, but each lookup costs about 20 credits and covers fewer engines, so they are not part of this check.

Reading this page and the example is free. Running a check needs a Nolyn account: sign in with Google and new accounts get 100 one-time free credits, no card. The example used 57 credits, so one check fits in the free credits; a weekly check uses credits each week.

Yes. Add your city and the category questions become “best med spas in Austin, TX” and so on. The engines are still asked from the United States without a precise location, so answers can differ from what a phone in your city shows.

Reading this page and the example is free. Running a check needs a Nolyn account: sign in with Google and new accounts get 100 one-time free credits, no card. The example run used 57 credits and about 22 minutes (39 for the 32 answers, 18 for the analysis), so it fits in the free credits; four runs of the brief that day used 55 to 68. A weekly check uses credits each week, the same as a manual run.

To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.

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