Instagram report template: a monthly client report from one public account
- Who it's for
- Freelancers and agencies who report to a client each month, and in-house staff who report to a boss.
- What you need
- The account's @ or link. No login, no connected account.
- Price
- Free plan: 100 credits, no card. One analysis uses about 22–36 credits.
- What you get
- Coverage dates, a client summary, a scorecard against the earlier period, results by format, every post of the period, best and weakest posts, three next steps and an email to send it with.
- Coverage
- Any public Instagram account in any country. Public likes, comments and Reel views only. Reach, saves, shares, Stories, ad spend and past follower counts stay in Instagram Insights: paste them in if you have them.
- Time to report
- Usually 2–3 minutes.
- Account
- Sign-in with Google required to run it. You can read the example and fill in the form without an account.
What should a monthly Instagram report for a client include?
What was posted, what changed against the month before, which posts did best and worst, and what to do next month. In a Nolyn run on November 6, 2026, @bluebottle's October report showed 5 posts against 12 in September: total likes fell 75.5% to 4,322 while median likes per post rose 71.0% to 974. It took 22 credits and no account connection.
Enter a client's public Instagram account and get the month's report, ready to send: what was posted, what worked, the change against the month before and what to do next month. You don't need the client's login or a connected account. Open the sample below to see the format, and add the client's goal or Insights numbers if you have them.
- Posts in October
- 5
- Median likes per post
- 974
- Median engagement
- 0.193%
- Credits for this report
- 22
Key findings
- Totals fell while the typical post rose
- One Reel carried September's total
The report includes
- A summary the client can read alone
- What was posted and what worked
- What to do next month
What the monthly report includes
A summary the client can read alone
What was posted and what worked
What to do next month
Example: @bluebottle, October 2026 against September 2026
A real run on November 6, 2026 for Blue Bottle Coffee's public account (519,225 followers). Nolyn read 36 posts, kept the 5 from October and the 12 from September, and left out one September carousel owned by @nespresso.
Posts in October
5
Against 12 in September
Median likes per post
974
+71.0% against 569.5
Median engagement
0.193%
(likes + comments) ÷ 519,225 followers
Credits for this report
22
8 data, 14 writing, about 1.5 minutes
| Metric | October 2026 | September 2026 | Change |
|---|---|---|---|
| Posts published | 5 | 12 | −7 posts |
| Photos | 1 | 3 | −2 posts |
| Carousels | 3 | 5 | −2 posts |
| Reels | 1 | 4 | −3 posts |
| Total likes | 4,322 | 17,637 | −75.5% |
| Total comments | 71 | 148 | −52.0% |
| Median likes per post | 974 | 569.5 | +71.0% |
| Median comments per post | 12 | 8 | +50.0% |
| Median engagement | 0.193% | 0.111% | +73.6% |
| Median Reel views | 45,405 (1 Reel) | 28,613 (4 Reels) | Too few to judge |
Engagement = (likes + comments) ÷ 519,225 followers, today's count in both months because past counts are not public. Figures are as Instagram showed them on the collection date, so late-October posts had less time to collect likes.
Totals fell while the typical post rose
One Reel carried September's total
Five posts is too few to rank formats
Every figure was recomputed from the saved Instagram responses of this run (evidence file in our repository). The run took 22 credits: 8 for four Instagram reads and 14 for writing. A busier account costs more: the Portuguese sample, with 60 posts read, took 36.
This is the page the November 6 run wrote, as a client would open it, with every section of the template filled in. Blue Bottle Coffee is not a Nolyn client and did not commission it, and the next steps are examples. All table figures matched the raw data. We rewrote 18 sentences and headings that went further than the data or got a count wrong, and the report says so at the top.
Open the sample monthly reportHow the monthly report works
Read the account
The profile, then every post type, newest first, back to the start of the earlier period or 90 posts.
Compare the two periods
Posts are split by exact date, and the report opens with both date ranges and the post count in each.
Write it for the client
Summary, scorecard, format table, post list, best and weakest posts, next steps and a cover email, on one page you can send.
Add what only you can see
Reach, profile visits or last month's follower count go in a separate section if you paste them in.
Who uses the monthly report
Freelance social media managers
Agencies with several accounts
In-house staff reporting to a boss
Limits
Only public accounts and public numbers. Without Insights there is no reach, impressions, saves, shares, Stories, audience data or ad spend, and the report can't tell whether a post was boosted. Past follower counts are not public, so follower growth appears only if you paste last month's number, and engagement in both periods uses today's follower count. Reading stops at 90 posts, so an account that posts several times a day may not reach the start of the earlier period: the report says so and leaves out the change. Newer posts have had less time to collect likes than older ones. Deleted posts are missing from both periods. Next steps come from public post numbers: they are starting points for your own judgment, not forecasts.
Questions
The dates covered, a short summary, a scorecard against the previous period, results by format, the posts published, the best and weakest posts and next steps. Open the sample above to use that structure as a template, whether or not you run the tool.
Both. The sample shows the full report structure. The form fills that structure with a real account's numbers, so you don't have to copy them from Instagram post by post.
No. Nolyn reads public posts, so nothing is connected and no access is shared. That also means you can prepare a report before a client gives you access, for example for a pitch.
Not on its own: only the account owner can see those in Instagram Insights. If you have them, paste them into the form and they appear in a separate section marked as supplied by you. Paste last month's follower count and the report shows the change against today's.
Some posts have likes or views far out of line with their comments and with the account's usual posts. That can mean paid promotion, which public numbers can't confirm. Flagged posts stay in the totals, but next steps are based on typical posts.
(Likes + comments) ÷ followers, per post, then the median of the period. Both periods use today's follower count because past counts are not public, which keeps them comparable.
The audit covers 3 to 12 months and sorts posts by topic to plan content. This report covers a finished month or quarter, compares it with the period before and is written to send to a client.
You can ask for changes in the same chat, such as wording, your agency's name or a shorter version, and download the page. There is no white-label setting, and the report carries a small Nolyn line at the end.
This page reads Instagram. To report on links across TikTok, Reels and Shorts, use the influencer campaign report. For a TikTok or YouTube account, use the account analyzers.
New accounts get 100 free credits after signing in. One report has used 22–36 credits, so the free credits cover a first report for most accounts.
To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.
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