TikTok Shop product analyzer
TikTok Shop product analyzer: price, units sold, reviews and how it ranks in its shop
- Price
- Free plan: 100 credits, no card. One analysis uses about 15–25 credits.
- What you get
- Price and list price, units sold as the listing shows it, rating and star split, praise and complaints by aspect with counts from the reviews, the causes of 1–2 star reviews, the shop's rating, followers and total sold, the product's rank among the shop's listings by units sold, and 3 takeaways for a seller.
- Coverage
- TikTok Shop US, tested October 2026; the product data source also serves Mexico, Japan and Southeast Asian shops, but not the UK, Europe or Brazil. Units sold are the lifetime total the listing displays, not monthly sales or GMV. Creators and videos promoting the product are not listed.
- Time to report
- Usually 5–10 minutes.
- Account
- Sign-in with Google required to run it. You can read the example and fill in the form without an account.
Paste a TikTok Shop product link or ID. Nolyn reads the listing's price, units sold, rating and shop, reads its reviews to count what buyers praise and complain about, and places the product among the shop's other listings, so you can judge demand and risk before you sell or promote it.
Example: a pet hair remover rollerHow do you analyze a TikTok Shop product?
Read the listing's price, units sold and rating, count what the reviews praise and complain about, and compare the product with the shop's other listings. In Nolyn's October 18, 2026 sample, a DELOMO pet hair remover roller had 4.6 stars from 118 reviews, 48 of 82 written reviews praised how well it removes pet hair, and its units sold rose by 67 in eight days.
What you get
Price, units sold and rating
What buyers say, counted
Its place in the shop
Example: a pet hair remover roller
A real run on October 18, 2026 for the DELOMO reusable pet hair remover roller on TikTok Shop US. Nolyn read the listing, all 118 reviews the reviews feed returned (May 2024 to October 17, 2026; 82 with text) and the shop's 22 live listings.
Price
$23.99
No discount at collection · $4.71 shipping
Units sold
1,374
Shown on the listing; 1,307 on Oct 10 (+67 in 8 days)
Rating
4.6
118 reviews: 98 five-star, 7 four, 5 three, 1 two, 7 one
Shop
#3 of 22
DELOMO: 4.3 rating, 3.7K followers, 26.7K sold
| What reviews say | Reviews | Of 82 with text | Example (paraphrased) |
|---|---|---|---|
| Praise: removes pet hair well | 48 | 59% | Got all the dog hair off my couch. |
| Used on a couch, sofa or furniture | 18 | 22% | Cleans the cream cushions my dark cats lie on. |
| Praise: better than lint rollers or a vacuum | 10 | 12% | No more buying sticky rollers. |
| Used on a bed, bedding or blankets | 7 | 9% | Run it over the duvet daily. |
| Complaint: misses embedded or heavy hair | 6 | 7% | Didn't lift hair out of a blanket. |
| Complaint: broke, felt cheap or opened in use | 4 | 5% | Arrived broken. |
| Used on clothes | 4 | 5% | Works on garments too. |
| Mentions fast shipping | 5 | 6% | Arrived fast. |
| Complaint: wrong item sent | 1 | 1% | Received a different product. |
Aspects in the 82 reviews with text. A review can mention several aspects. Praise counts only 4–5 star reviews; complaints only reviews of 4 stars or fewer. Examples are paraphrased.
Well rated, selling steadily
What buyers praise
Why the 1–2 star reviews happened
Priced above the shop's best seller
Every figure was recomputed from the saved TikTok Shop responses (product page, six pages of reviews and the shop's listings), fetched through the same metered data layer the tool uses, with a Nolyn test account. The October 10 units-sold figures come from an earlier Nolyn run on the same shop. Review aspects were counted with fixed keyword rules, listed in our research notes.
Run it for your own product or accountHow it works
Read the listing
Title, shop, category, price, list price, shipping, units sold, rating and review count.
Read the reviews
The star split and up to 120 recent reviews, grouped by aspect with counts, and every 1–2 star review explained.
Read the shop
The shop's rating, followers, total sold and other listings, to rank the product by units sold and place its price.
Explain the decision
Three takeaways on demand, the main risk from reviews and price positioning, with the review count behind each figure.
Who uses the TikTok Shop product analyzer
Sellers deciding what to stock
Brands reading a competitor
Affiliates choosing what to promote
Limits
Units sold is the lifetime total TikTok Shop displays on the listing, not monthly sales, revenue or GMV; Nolyn does not estimate sales. Run the analyzer again later to see how the count moves. Reviews are those the reviews feed returns, which can differ slightly from the count on the listing (118 against 112 in the example). Creators and videos that promote the product, ad spend and returns are not available. Tested on TikTok Shop US; UK, European and Brazilian shops are not supported by the data source.
Questions
How do I see how many units a TikTok Shop product has sold?
TikTok Shop shows a units-sold count on each listing; it is a lifetime total, not monthly sales. Nolyn reads that number together with the price, rating and reviews. To see the trend, run it again a few days later and compare the counts, as in the example above (+67 in eight days).
Can I analyze a competitor's TikTok Shop product?
Yes, any public listing on a supported market. You see its price, units sold, rating, what buyers praise and complain about, and where it ranks in its shop. To compare a whole shop's catalog, use the TikTok Shop store analyzer.
Does it show which creators promote a product?
No. The data source does not link a product to every video or creator promoting it, so Nolyn does not list them. To find creators for a product, use the influencer search tool.
Which TikTok Shop markets are supported?
The example and our tests are on TikTok Shop US. The product data source also serves Mexico, Japan, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. UK, European and Brazilian listings are not supported.
Is this TikTok Shop product analyzer free?
You can start free: new accounts get 100 one-time credits, no card required. One analysis like this uses about 15–25 credits, so the free credits cover about 4–6 runs. Paid plans add monthly credits.
Do I need to sign up?
To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.
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