ChatGPT shopping visibility: which products does ChatGPT show for your category, and are yours among them?
- Built for
- Brands, Shopify and Amazon sellers and e-commerce agencies that want to know whether ChatGPT shows their products when a shopper asks for the best product in their category.
- You enter
- Your brand and up to 3 shopping questions, written the way a shopper asks them (“best dog harness for small dogs”). A competitor and your store's website are optional.
- Price
- Free plan: 100 credits, no card. One analysis uses about 32–34 credits.
- What you get
- Coverage per question, a product table per question (appeared in X of 3 runs, positions, label, price, store), a brand table over all runs (runs with a card, cards, first card), your own products and the stores they link to, sponsored placements, which brands Google's AI Overview and Perplexity name for the same questions, the most cited sources, and 3 to 5 gaps, each with an action.
- Coverage
- ChatGPT Shopping asked from the United States, logged out, each question 3 times; Google's AI Overview and Perplexity (Sonar) once per question. Up to 3 questions per run. Product cards, prices and stores are what ChatGPT showed at that moment; it does not cover Gemini, Claude, Copilot, Amazon Rufus or Google Shopping ads.
- Time to report
- Usually 12–14 minutes.
- Account
- Sign-in with Google required to run it. You can read the example and fill in the form without an account.
How do you check your visibility in ChatGPT Shopping?
Ask ChatGPT the shopping questions your buyers ask, several times each, and count which product cards it shows, in what position and from which store. On November 10, 2026, Ruffwear had a product card in all 9 runs of 3 dog harness questions and the first card in 5, but never for “best dog harness for small dogs”, where Gooby had the first card in all 3 runs. Only 7 of the 18 products shown appeared in all 3 runs of their question, so one ask is not enough.
A product-level ChatGPT shopping check for brands and sellers. Enter your brand and up to 3 questions shoppers ask (“best dog harness for small dogs”). Nolyn asks ChatGPT Shopping each question 3 times from the United States, because its product cards change from one ask to the next, and counts every card: which products, brands and stores appear in how many runs, in what position, with what label and price, and whether the card sends buyers to your own store. Google's AI Overview and Perplexity answer the same questions once for comparison. You get your product share per question, the stores your cards link to, any ads, the review sites ChatGPT cites, and 3 to 5 gaps with what to do about each. Ask Nolyn to repeat it every week to track your ChatGPT product recommendations over time.
- Ruffwear had a card
- 9 of 9 runs
- Ruffwear cards linking to ruffwear.com
- 9 of 15
- Products in all 3 runs of their question
- 7 of 18
- Ads shown
- 0 of 9 replies
Key findings
- Every run, but not first everywhere
- No pull is the unstable question
The report includes
- Coverage first
- Products per question, as “appeared in X of N runs”
- Brand share across all runs
- Your products and the stores they link to
- Ads, and what Google and Perplexity say
- Sources and 3 to 5 gaps
Want to change what ChatGPT says, not just measure it? Readhow to show up in ChatGPT
What you get
Coverage first
Products per question, as “appeared in X of N runs”
Brand share across all runs
Your products and the stores they link to
Ads, and what Google and Perplexity say
Sources and 3 to 5 gaps
ChatGPT shopping visibility example: Ruffwear dog harnesses, with Rabbitgoo
A real run on November 10, 2026, for Ruffwear, the outdoor dog gear brand, with Rabbitgoo as the competitor and ruffwear.com as its store. Neither is a Nolyn customer. ChatGPT Shopping was asked 3 questions 3 times each from the United States, logged out: “best dog harness for small dogs”, “best no pull dog harness” and “best dog harness for hiking”. All 9 replies came back with 36 product cards in total and no ads. The table counts, for every brand with a card, in how many runs of each question it had at least one.
Ruffwear had a card
9 of 9 runs
15 of 36 cards; first card in 5: small dogs 0 of 3, no pull 2 of 3, hiking 3 of 3
Ruffwear cards linking to ruffwear.com
9 of 15
The other 6 linked to Chewy
Products in all 3 runs of their question
7 of 18
Small dogs 4 of 6, no pull 0 of 8, hiking 3 of 4
Ads shown
0 of 9 replies
No sponsored placement or shopping carousel; 3 to 5 cards per reply
| Brand | Small dogs | No pull | Hiking | Runs with a card | Cards | First card |
|---|---|---|---|---|---|---|
| Ruffwear | 3 of 3 | 3 of 3 | 3 of 3 | 9 of 9 | 15 | 5 |
| Rabbitgoo | 3 of 3 | 2 of 3 | 0 of 3 | 5 of 9 | 6 | 0 |
| Gooby | 3 of 3 | 0 of 3 | 0 of 3 | 3 of 9 | 7 | 3 |
| Kurgo | 0 of 3 | 1 of 3 | 2 of 3 | 3 of 9 | 3 | 0 |
| 2 Hounds Design | 0 of 3 | 2 of 3 | 0 of 3 | 2 of 9 | 2 | 0 |
| Best Pet Supplies | 1 of 3 | 0 of 3 | 0 of 3 | 1 of 9 | 1 | 0 |
| DOG iD | 0 of 3 | 1 of 3 | 0 of 3 | 1 of 9 | 1 | 0 |
| PetSafe | 0 of 3 | 1 of 3 | 0 of 3 | 1 of 9 | 1 | 1 |
Runs with at least one product card from the brand, out of 3 per question. A card's brand is the merchant feed's brand field, or the maker named in the title or selling from its own store when the field is empty. “First card” = the brand's product was the first card of the run. Cards = all cards over the 9 runs.
Every run, but not first everywhere
No pull is the unstable question
Its own store gets 9 of 15 cards
ChatGPT shows Rabbitgoo; Google and Perplexity don't
We recounted every card in code from the saved replies, and the run's own report matched: Ruffwear in 9 of 9 replies, 15 of 36 cards, the first card in 5, 9 of its 15 cards linked to ruffwear.com. The run cost 34 credits: 18 for the 15 lookups and 16 for the analysis. Earlier the same day we asked 4 other questions 3 times each (dog harnesses, insulated water bottles, running shoes for flat feet, electric toothbrushes under $100): 9 of the 28 products shown appeared in all 3 runs, 12 of 18 brands did, and the store a card linked to changed most (Chewy, Walmart, Nordstrom, Target and brand sites swapped). Across all 21 runs, ChatGPT showed no ads and no shopping carousel, only 3 to 5 product cards in the answer. Brands are steadier than products and products steadier than stores, which is why the page reports every result as “appeared in X of N runs”.
How it works
Enter your brand and the questions shoppers ask
Type your brand and up to 3 questions the way a shopper would ask ChatGPT (“best dog harness for small dogs”). Add a competitor and your store's website if you like.
Nolyn asks ChatGPT Shopping each question 3 times
From the United States, logged out, at the same time. Each question also goes once to Google's AI Overview and once to Perplexity for comparison.
It counts every product card
Products, brands, positions, labels, prices, stores, ads and cited sources are read from each reply and counted across the runs. Shares are calculated from those counts, never estimated.
Read the gaps, then repeat weekly
Start with coverage, then the products and brand tables, your own products and stores, and the gaps. Ask Nolyn to repeat it every week to see whether ChatGPT starts showing your products.
Who uses a ChatGPT shopping visibility check
Brands and DTC teams
Amazon and Shopify sellers
E-commerce and SEO agencies
What it cannot do
ChatGPT Shopping changes its product cards from one ask to the next, by location, by account and over time; each question is asked 3 times logged out from the United States, which is a sample, not what a signed-in shopper with memory sees. It covers ChatGPT Shopping product cards, plus one Google AI Overview and one Perplexity answer per question; not Gemini, Claude, Copilot, Amazon Rufus or paid shopping ads. It cannot see how many people ask these questions or how many click, so it is not traffic or sales. Prices and stores are what the cards showed at that moment. It does not tell you why ChatGPT picks a product beyond the labels, stores and sources in its replies.
Questions
Whether ChatGPT shows your products as product cards when a shopper asks for a recommendation in your category, how often, in what position and with what label, and which store the card sends the buyer to. It is measured per product and per run, not as a ranking: in the example, Ruffwear had a card in all 9 runs but the first card in only 5.
Because ChatGPT Shopping shows different products for the same question. In 7 questions asked 3 times each on November 10, 2026, only 16 of 46 products appeared in all 3 runs of their question, against 17 of 30 brands. For “best no pull dog harness” none of the 8 products appeared in all 3 runs. A product that appears in 1 of 3 runs is a weaker position than one in 3 of 3, and one ask cannot tell them apart.
The replies show two inputs. The product cards come from merchant product feeds (the card links carry a feed tag and list offers from several stores with prices), and the answer cites review and comparison pages: houndandfield.com and webvet.com were each cited in 6 of the 9 example replies. This check shows which products, stores and sources appear for your questions; it does not reveal ChatGPT's ranking rules.
OpenAI's merchant page (chatgpt.com/merchants, checked November 10, 2026) lets merchants apply to share a product feed and says Shopify and Etsy sellers are already integrated. In the example, 9 of Ruffwear's 15 cards came from its own store's catalog; the other 6 linked to Chewy. Run the check before and after a feed or listing change to see whether your cards appear more often.
None of the 21 runs we checked on November 10, 2026 showed a sponsored placement: every reply had 3 to 5 product cards inside the answer and an empty ads list. The check reports ads in every run, so a sponsored product would show up when ChatGPT starts showing them for your questions.
The AI visibility checker counts brand mentions in the text of ChatGPT, Gemini, Perplexity and Google AI Overview answers to 8 fixed buyer questions. This check is product level and e-commerce only: the product cards ChatGPT Shopping shows for your own shopping questions, with positions, prices, labels and the stores they link to, asked 3 times each.
Yes. After the first run, ask Nolyn in the same conversation to repeat it every week. It becomes a weekly scheduled task that asks the same questions 3 times each, so a new competitor card or a change in which store your cards link to shows up week to week. Each weekly run uses credits like a manual one.
Work that makes AI assistants show your products: a complete product feed, clear product names and specs, prices that match across stores, and presence on the review pages the assistants cite. Measure it first: this check shows which of your products ChatGPT shows, which competitors take the first cards, and which review sites its answers cite.
Reading this page and the example is free. Running a check needs a Nolyn account: sign in with Google and new accounts get 100 one-time free credits, no card. The example run used 34 credits and about 14 minutes (18 for the 15 lookups, 16 for the analysis), so it fits in the free credits; a run with 2 questions for Owala the same day used 32. Each question costs 6 data credits (3 ChatGPT Shopping asks at 1 credit, 1 AI Overview at 1, 1 Perplexity answer at 2) plus the analysis. A weekly check uses credits each week, the same as a manual run.
To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.
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