Shopify competitor analysis: a store's products, prices, launches and discounts

Built for
Shopify merchants watching a competitor, and the agencies and product researchers who work for them.
You enter
A store domain, such as allbirds.com. One or two stores to compare are optional.
Price
Free plan: 100 credits, no card. One analysis uses about 16–17 credits.
What you get
For each store: products read, product types with share and median price, price range, median and price bands, variants, products in stock, products added in the last 30 and 90 days and per month, the 10 newest products, products on sale with the median and largest markdown and the deepest discounts, each product linked. With more stores, one side-by-side table and three takeaways.
Coverage
Any store on Shopify that publishes its catalog, up to 5,000 products per store. Stores with a custom (headless) storefront, a password page or a block on catalog reads are named as not readable. This is catalog data: there are no sales, orders, revenue or traffic figures, and Nolyn does not estimate them.
Time to report
Usually 2 minutes.
Account
Sign-in with Google required to run it. You can read the example and fill in the form without an account.

How do you analyze a competitor's Shopify store?

Read the store's whole public catalog and compare its range, price bands, recent launches and markdowns. In Nolyn's November 10, 2026 sample, Allbirds listed 368 products at a $80.75 median price, 54.6% of them on sale at a 40% median markdown, with none created in the last 90 days, while Rothy's created 69 in the same 90 days.

Enter a competitor's Shopify store, and up to two more to compare. Nolyn reads every product in the store's public catalog and shows what it sells, where it prices, what it added in the last 30 and 90 days and how much of the catalog is marked down, with a weekly update you can turn on.

Analyze a Shopify store

The store's domain or any link on it.

Another store in the same category, or your own.

Start from an example:

Sign in to run it. New accounts get 100 free credits; research uses credits for AI and data lookups.

Example resultFrom a real run on November 10, 2026
Example: Allbirds vs Rothy's vs Vessi
See the full example
Allbirds products on sale
54.6%
Allbirds products created in 90 days
0
Rothy's products created in 90 days
69
Credits for three stores
16

Key findings

  • Allbirds has not created a product since June
  • More than half of Allbirds is marked down

The report includes

  • The whole catalog, counted
  • What it launched, and when
  • How much it discounts
  • Side by side, every week

What you get

The whole catalog, counted

Every product the store lists: product types with share and median price, price range, median and bands, variants and how much is in stock.

What it launched, and when

Products added in the last 30 and 90 days and per month, the 10 newest with price and date, kept apart from old products that were only republished.

How much it discounts

The share of products marked down from a compare-at price, the median and largest markdown and the deepest discounts, linked to each product.

Side by side, every week

Up to three stores in one table with three takeaways, and a one-click weekly update that reruns the report on Mondays and says what changed.

Example: Allbirds vs Rothy's vs Vessi

A real run on November 10, 2026 comparing three US footwear stores on Shopify. Nolyn read every product in each store's public catalog: 368 at Allbirds, 753 at Rothy's and 316 at Vessi (Vessi's own count says 318; its catalog file listed 316).

Allbirds products on sale

54.6%

201 of 368, median markdown 40%

Allbirds products created in 90 days

0

31 republished in the last 7 days

Rothy's products created in 90 days

69

404 since December 1, 2025

Credits for three stores

16

no data credits for the catalogs

StoreProductsMedian starting priceUnder $50$100 or moreAdded, 30 / 90 daysOn saleMedian / max markdownIn stock
Allbirds368$80.7522.3%42.7%0 / 054.6%40% / 70%91.6%
Rothy's753$1294.8%67.7%3 / 6919.7%20.2% / 40%87.0%
Vessi316$15012.7%82.0%0 / 210%none76.6%

Catalogs read November 10, 2026. Starting price is each product's lowest variant price; shares are of products with a price. Added means the product's creation date. On sale means a compare-at price above the selling price on at least one variant, and the markdown is measured on that variant.

Allbirds has not created a product since June

None of Allbirds' 368 products was created in the last 90 days. The newest is a $0.80 returns-coverage add-on from June 5, 2026 and the newest shoe dates from May 26. Yet 31 products were republished in the last 7 days, so a store's new arrivals page is not proof of new products.

More than half of Allbirds is marked down

201 of 368 products (54.6%) carry a compare-at price, with a median markdown of 40%; 141 are 40% or more off and the deepest is 70%, such as a women's flip-flop at $7.50 instead of $25.

Rothy's keeps launching

Rothy's created 69 products in the last 90 days and 404 since December 1, 2025, more than half of its 753. The newest, a $170 Cozy Clog, was created October 23. 19.7% of its products are on sale, at a median 20.2% off and never more than 40%.

Vessi holds full price

None of Vessi's 316 products has a compare-at price. Its median starting price is $150 and 82.0% start at $100 or more. It created 21 products in the last 90 days; the newest, a $190 Stormburst High Top, on September 29.

Every figure on this page was recomputed from the stores' raw catalog pages, read again from the same region a minute after the run by a separate script; all of them matched. The run used 16 credits and 1.5 minutes. The written report around the tables misdated when Allbirds' republished products were created, so this page quotes only the computed figures. An earlier run the same morning read Vessi as 248 products because Shopify returned 248 of 250 on the first page; the paging was fixed before this run.

See what the competitor advertises

The catalog shows what a store sells and discounts. The competitor ads checker shows which of those products it pushes in active Meta and Google ads.

How it works

  1. Check the store

    Confirms the store runs on Shopify and reads its currency and its own product count, so a store on another platform is named instead of guessed.

  2. Read every product

    Pages through the store's public catalog, 250 products at a time, until the last page: titles, types, prices, compare-at prices, variants, stock and dates.

  3. Count it in code

    Medians, price bands, launches per window and markdowns are computed from every product, not estimated by the AI.

  4. Compare and report

    Puts up to three stores side by side, writes three takeaways and delivers an HTML report with each product linked, with a weekly update one click away.

Who uses the Shopify store analyzer

Shopify merchants watching a competitor

See what a rival added this quarter, where its prices sit against yours and whether it is clearing stock, then get the changes every Monday.

Agencies preparing a client review

Put a client's store next to two competitors in one table before a pitch or a quarterly review, with every product linked.

Product researchers and dropshippers

Check how deep a niche store's range is, which price bands it fills and what it launched recently before you pick products.

What it cannot do

There are no sales, orders, revenue or traffic in a store's catalog, so Nolyn does not report or estimate them; a product's stock status is not a sales figure. Only products the store publishes to its online catalog are read, up to 5,000 per store; stores with a custom (headless) storefront, a password page or a block on catalog reads cannot be read and are named as such. A compare-at price is set by the merchant and is not a verified price history. Prices are in the store's own currency, which can differ from what a shopper in another country sees. Creation dates are the store's own and can reset if a product is recreated.

Questions

Read the competitor's whole catalog and compare four things: what it sells (product types and range depth), where it prices (median and price bands), what it launched recently (products created in the last 30 and 90 days) and how much it discounts (share of products with a compare-at price and the size of the markdowns). Nolyn counts all four from every product and puts up to three stores side by side.

No. Shopify stores do not publish sales, orders or revenue, and tools that show them for other people's stores are estimating. Nolyn shows only what the catalog holds: products, prices, launch dates, markdowns and stock status. To track a competitor, watch what it launches and how its prices and discounts change from week to week.

Running this analysis needs a Nolyn account: new accounts get 100 one-time free credits, no card, and the three-store example used 16 credits. There is no browser extension; you enter the store's domain and get a report.

Enter it anyway. Nolyn checks the store's own Shopify files first and tells you when a site is not on Shopify, runs a custom storefront or blocks catalog reads, instead of guessing its products.

A product created in the window, by the creation date the store holds. Stores often republish old products as new arrivals: on November 10, 2026, 31 of Allbirds' products had been republished in the past week, but none had been created in the past 90 days. Nolyn reports the two separately.

Yes. Under the finished report, turn on the weekly update: Nolyn reruns the analysis every Monday, compares it with the last report and emails what changed since then, such as new products and price or markdown changes. Each update uses credits.

Yes. Enter a competitor and add your own store as a comparison store; all of them go into one table with the same measures.

Reading this page and the example is free. Running an analysis needs a Nolyn account: sign in and new accounts get 100 one-time free credits, no card. The example run with three stores used 16 credits and under 2 minutes, all of it for the AI's work: reading the catalogs costs no data credits. Follow-up questions and weekly updates use credits too.

To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.

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