Home services social media: post ideas from your own feed

The ones built on posts your own customers already responded to. In the sample, a plumbing company's seasonal Reels had a median of 1.550% against 0.392% for its feed, and a competitor's best posts were short tips about one part of the house, such as the main water shutoff. The audit turns your posts and a competitor's into 10 ideas a crew can shoot on a normal job.

Most roofing post ideas fall into the same nine groups as other trades: finished jobs and before and after, homeowner tips and warning signs, storm and seasonal reminders, crew, reviews, offers and financing, community, hiring and holidays. Set the trade to roofing and the calendar matches storm, hail and winter topics to the coming weeks, but which of them your homeowners respond to depends on your feed, so the ideas come from your posts.

Check your own mix first. In the sample, tips were a third of one company's posts and got less than half its typical response, while two seasonal posts did best. Finished jobs with a before and after, homeowner tips about one named part, seasonal reminders, crew and customer stories are the usual groups; the audit shows which of them work for you.

We have no benchmark, and two accounts do not make one. In the sample, one company posted 3.0 times a week and the other 5.9 over the same 16 weeks, and the one that posted less often had five times the typical response. The calendar keeps a rate close to what you have kept up.

Yes, as part of the audit. Pick the trade, and after the category table and the post ideas Nolyn lays out the next 4 to 8 weeks: a date, category, format and one-line idea for each post, with booking asks spaced through it and seasonal topics for your trade. Prices, rebates and deadlines are placeholders unless you have posted them.

We have no benchmark across trades. In the sample the medians were 0.392% for Company A, with about 5,100 followers, and 0.074% for Company B, with about 2,700, over 16 weeks. Compare your own categories and formats with each other first.

Yes, if its account is public. Both are read over the same dates and placed in the same categories, and the report names the categories and formats with the best typical response at each. A larger company may run paid promotion, so take its mix and formats, not its rate, as the lesson.

Yes, choose other home services, or use the HVAC social media audit, which plans with tune-up and heating or cooling topics, or the construction social media audit for builders and general contractors.

No. It is a report, not an agency. It does not post, reply or run ads. It shows what your feed is doing and what to post next so your team, or the agency you already use, can plan from real numbers.

No. Nolyn reads public posts only, so you never connect your account or share a password. That also means Instagram Insights such as reach and saves are not included.

Reading this page and the sample is free. Running an audit needs a free Nolyn account: sign in with Google and you get 100 free credits. The sample run, with a competitor, used 74 credits and about 9 minutes, so a run like it fits in the free credits. That is one run, so yours may cost more or less, and follow-up questions use more.

To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.