Instagram Reels analyzer
Instagram Reels analytics: analyze any Reel against the account's median
- Price
- Free plan: 100 credits, no card. One analysis uses about 39–99 credits.
- What you get
- Views, likes and comments; engagement rate; comments per 1,000 views; the Reel's views against the median of the account's latest Reels (usually 12 to 24); a why-it-worked section with the caption's opening line, the format, length and audio against the account's median and its lowest-viewed Reels, any collab partner and the comments that react to the opening; comment themes with counts and the most-liked comments; three takeaways. With three or more links: one row per Reel with views against each account's median.
- Coverage
- Any public Instagram Reel in any country, as a /reel/ or /p/ link. Instagram gives no transcript of what is said in a Reel, so the hook is read from the caption, not the voice-over, and the frames are not watched. Shares, saves, reach, watch time and other Instagram Insights data are only in the owner's account and are not available. Hidden like counts are reported as hidden.
- Time to report
- Usually 3–4 minutes.
- Account
- Sign-in with Google required to run it. You can read the example and fill in the form without an account.
Paste a public Instagram Reel link, or several. Nolyn reads each Reel's views, likes, comments, length, caption and audio, the account's latest Reels and the comments Instagram shows first, then reports the engagement rate, how many times the account's median views the Reel reached, and why it worked: the caption's opening line, the format, its length and audio against the account's median, any collab, and what viewers said and asked. Paste three or more links for a comparison table, for example a creator campaign or a list of clips.
Example: Owala's Pokémon launch Reel- Views
- 1,375,677
- Engagement rate
- 4.60%
- Comments per 1,000 views
- 0.59
- Comments about sold-out stock and resellers
- 6/15
Key findings
- Product drops carry this account
- The hook is in the caption
The report includes
- The Reel against its own account
- Why it worked
- What the comments say
- Many Reels at once
How do you analyze Instagram Reels analytics for any Reel?
Compare the Reel with the account's own latest Reels: views against the account's median, engagement rate and comments per 1,000 views, then read the caption, audio and comments. In Nolyn's November 2, 2026 sample, Owala's Pokémon launch Reel had 1,375,677 views, 10.8 times the account's median, with a 4.60% engagement rate.
What the Reel analysis shows
The Reel against its own account
Why it worked
What the comments say
Many Reels at once
Example: Owala's Pokémon launch Reel
A real run on November 2, 2026 for the Reel @owala (1.19M followers) posted on September 16, 2026 to announce its Pokémon bottles at Target: 18 seconds, original audio, no hashtags, no collab. Nolyn compared it with the account's 12 latest Reels (October 3 to November 2, 2026) and read the 15 comments Instagram returned, out of 816.
Views
1,375,677
10.8× the median of @owala's 12 latest Reels (127,656) · 1.19M followers
Engagement rate
4.60%
62,525 likes + 816 comments; account median 2.51%
Comments per 1,000 views
0.59
2× the account median of 0.29; shares and saves are not public on Instagram
Comments about sold-out stock and resellers
6/15
61% of the likes on the 15 comments Instagram returned
| Reel | Posted | Views | Engagement rate | Comments per 1,000 views | Length |
|---|---|---|---|---|---|
| Owala | Pokémon launch at Target (analyzed) | Sep 16 | 1,375,677 | 4.60% | 0.59 | 18 s |
| Harry Potter | Owala collection launch | Oct 29 | 1,165,981 | 4.69% | 0.50 | 15 s |
| New holiday patterns: “Looks like Christmas came early” | Oct 19 | 782,032 | 2.93% | 0.31 | 15 s |
| Mic'd up at a human claw machine | Oct 3 | 66,952 | 1.15% | 0.27 | 45 s |
| “FreeSip, cute fit, and a Puffer” | Oct 9 | 62,792 | 0.95% | 0.16 | 6 s |
| Median of the 12 latest Reels | Oct 3–Nov 2 | 127,656 | 2.51% | 0.29 | 11.5 s |
The analyzed Reel, the two most-viewed and two of the lowest-viewed of @owala's 12 latest Reels, and the median of all 12. Engagement rate = (likes + comments) ÷ views. Lengths of the 12 Reels are whole seconds from the video files.
Product drops carry this account
The hook is in the caption
Viewers talked about not being able to buy
The same video did better on Reels
Every figure was recomputed from the saved Instagram responses of this run. The newest of the 12 Reels was posted on the day of the run and is included in the median. Comment themes were counted with fixed keyword rules over the 15 comments; quotes are shown without usernames.
Run it for your own product or accountHow the Instagram Reels analyzer works
Read the Reel
Publish date, length, caption, hashtags, audio, collab partners, views, likes and comments, and whether likes are hidden.
Read the account
The author's profile and latest Reels, without collabs owned by other accounts, to work out the median views, engagement rate and length.
Compare and read comments
The Reel's engagement rate, comments per 1,000 views and its multiple of the median, then the most relevant and newest comments grouped by theme.
Explain why it worked
The caption's opening line, format, length, audio and collab against the account's weaker Reels, what viewers asked for, and three things to reuse. With three or more links, a comparison table comes first.
Who uses the Instagram Reels analyzer
Brands checking a creator's sponsored Reel
Agencies and clipping campaigns
Sellers and brands reviewing their own Reels
Limits
Only public Reels and public numbers. Instagram does not publish shares, saves, reach, watch time or follower demographics for other people's Reels, and does not say whether views were paid or boosted. Instagram gives no transcript of the voice-over and the frames are not watched, so the hook comes from the caption. Instagram returns about 15 comments per list without paging, so the report reads the most relevant and newest lists (15 to 30 comments), not every comment. The account median uses the latest Reels Instagram returns (usually 12 per page), which can include a Reel posted hours earlier. Numbers change while a Reel still gets views; each sample shows its date.
Questions
How do I analyze an Instagram Reel?
Compare it with the same account's recent Reels: views against the account's median, engagement rate and comments per 1,000 views. Then read the caption's opening line, the length, audio and collab partner, and the comments, and contrast them with the account's lowest-viewed Reels.
Can I see Reels insights for someone else's Reel?
Only the public numbers: views (plays), likes and comments. Reach, shares, saves, watch time and follows are Instagram Insights data that only the account owner sees in the app.
How is the engagement rate of a Reel calculated?
(likes + comments) ÷ views. Instagram does not show shares or saves on other people's Reels, so they are left out rather than estimated. To work out a rate yourself without signing in, use the free Instagram engagement rate calculator.
Can it tell me why a Reel went viral?
It explains what set the Reel apart using what the data shows: the caption's opening line, the format inferred from caption, audio and comments, its length and audio against the account's median, any collab partner, and the comments that react to the opening, contrasted with the account's lowest-viewed recent Reels. Instagram gives no transcript and the frames are not watched, so it does not describe what is said or shown.
What if the Reel hides its likes?
The report says the like count is hidden and leaves likes out of the engagement rate, because Instagram returns a placeholder number instead of the real count. Views and comments are still read.
Can I check many Reels at once, for a campaign or clippers?
Yes. Paste three or more links: Nolyn first reads every Reel's public views, likes and comments into one table, then adds each Reel's views against its own account's median (up to 5 accounts) and explains the Reel furthest above its median. A test with four Owala Reels used 99 credits; a single Reel used 39 to 80. If you only need views and a payout per 1,000 views for a long list, the bulk views checker is cheaper.
How many comments does it read?
Instagram returns about 15 comments per list and does not page further, so Nolyn reads the most relevant and the newest lists: 15 to 30 comments. In the Owala example both lists returned the same 15 of 816 comments.
Does it work for collab Reels and sponsored posts?
Yes. The report names the collab partners and compares the Reel with the owner account's own Reels, leaving out collabs owned by other accounts. In the Portuguese example, a sponsored Reel by @sallve with creator @taisedias is compared with both accounts.
Is there a free Instagram Reels analytics tool?
You can start free: new accounts get 100 one-time credits, no card required. One analysis like this uses about 39–99 credits, so the free credits cover about 1–2 runs. Paid plans add monthly credits.
Do I need to sign up?
To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.
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