TikTok profile analyzer
TikTok profile analyzer: engagement rate, posting rhythm and what performs
Enter a public TikTok username. Nolyn reads the profile and its 30 most recent videos, calculates the engagement rate per video and per follower, and shows which videos and formats carry the account, with the numbers behind each one.
Example: @owalaWhat you get
Engagement rate, two ways
Rhythm and reach
What the winners have in common
Example: @owala
A real run on October 15, 2026 for @owala, the verified account of the water-bottle brand. Nolyn read the profile and its 30 most recent videos, posted between August 27 and October 12, 2026: about 4.4 videos a week.
Followers
830.7K
8.9M likes · 836 videos · sells on TikTok Shop
Median views
33,500
30 videos, Aug 27–Oct 12, 2026; range 9,015–541,600
Engagement rate per video
3.72%
Median (likes + comments + shares) ÷ views; range 1.74–11.86%
Likes ÷ followers
0.13%
Median likes 1,060 ÷ 830.7K followers
| Video | Posted | Views | Likes | Comments | Shares | Engagement rate |
|---|---|---|---|---|---|---|
| Owala | Pokémon launch at Target | Sep 16 | 541,600 | 41,400 | 720 | 22,100 | 11.86% |
| “Time to swap out your emotional support bottle” fall lineup | Sep 24 | 303,300 | 14,400 | 96 | 1,317 | 5.21% |
| Pokémon teaser: “Something familiar is coming” | Sep 12 | 220,600 | 17,300 | 250 | 6,352 | 10.83% |
| Fright and Delight Halloween bottle reveal | Sep 13 | 142,000 | 9,059 | 88 | 2,864 | 8.46% |
| Owala College Tour clip | Sep 18 | 111,000 | 3,982 | 69 | 424 | 4.03% |
| “Fall favorites, coming soon to Target” | Oct 12 | 14,200 | 428 | 21 | 27 | 3.35% |
| Puffer accessory: “about to be worn everywhere” | Sep 29 | 12,200 | 214 | 18 | 3 | 1.93% |
| “FreeSip, cute fit, and a Puffer” | Oct 9 | 12,100 | 195 | 13 | 3 | 1.74% |
| College Tour recap | Sep 28 | 11,700 | 217 | 17 | 10 | 2.09% |
| “Mind your business” meme | Oct 6 | 9,015 | 164 | 12 | 1 | 1.96% |
The five most-viewed and the five least-viewed of the 30 videos. Engagement rate = (likes + comments + shares) ÷ views. Views as TikTok displays them at collection time; none of the 30 videos was pinned.
One licensed drop carried the period
Reveals beat everyday posts
The weakest posts give viewers little to act on
Between launches, reach is a few percent of followers
Every figure was recomputed from the saved TikTok responses of the run (profile plus two pages of the account's videos). The account is a brand account that sells on TikTok Shop; we show public numbers only and no personal accounts.
Run it for your own product or accountHow it works
Read the profile
Followers, total likes, video count, bio and whether the account sells on TikTok Shop.
Read the recent videos
Up to 30 of the latest videos with publish date, views, likes, comments, shares and saves.
Calculate
Posting rhythm, median views and engagement rate per video and by followers, with the number of videos behind each figure.
Explain what works
Best and weakest videos, repeating themes and formats, and three takeaways you can use.
Limits
Only public accounts and public video metrics. Nolyn cannot see TikTok Studio analytics such as watch time, traffic sources, follower demographics or sales from TikTok Shop. Figures describe the most recent videos at the time of the run; pinned or older viral videos can change the picture. Engagement benchmarks differ by niche and account size, so compare accounts with the same formula and a similar audience.
Questions
How do you calculate TikTok engagement rate?
Per video: (likes + comments + shares) ÷ views, then the median across recent videos, which is less distorted by one viral post than an average. By followers: median likes per video ÷ followers. Tools differ in which interactions and denominator they use, so compare accounts with the same formula.
What is a good engagement rate on TikTok?
It depends on the niche, the account size and the formula. Larger accounts usually have lower rates. Compare an account with similar accounts measured the same way rather than with a single universal benchmark.
Can I analyze any TikTok account?
Any public account. Private accounts and the creator's own TikTok Studio data are not available.
Is this TikTok profile analyzer free?
You can read the example and prepare the request without an account. Running it requires sign-in; new accounts get 100 free credits, and each run uses credits for the AI and the TikTok lookups.
Can I use it to check influencers before working with them?
Yes. The per-video engagement, the spread between best and weakest videos and the content themes help you see whether an account's reach is steady. For finding new creators, use the influencer search tool.
Ecommerce research guides & examples
Browse all resourcesResearch example
Stanley vs Owala vs HydroJug: what 447,586 Amazon ratings say about leaks and durabilityAmazon review analysis of 5 best-selling insulated tumblers: 73% of Stanley Quencher leak mentions are negative; durability is Owala's and HydroJug's weak spot.
Research example
KKV and MINISO best sellers in China: what 31 popular Xiaohongshu posts showWhat shoppers in China like at KKV and MINISO, from 31 popular Xiaohongshu (RedNote) posts: nail polish and must-buy lists at KKV, a guava lip balm at MINISO.
Research example
TikTok search trends, October 2026: 28 product searches with too few videosWhat people in the US searched on TikTok in October 2026, and where videos are missing: 28 product searches with popularity, 7-day trend and video counts.
Research example
How many followers do you need to sell on TikTok Shop?Sellers need no followers; affiliates need 1,000 (5,000 to lift limits). In our data, 27 of 74 product videos with 500K+ plays came from accounts under 10K.
Comparison
Kalodata alternatives: FastMoss, EchoTik and an AI research optionKalodata pricing and free trial explained, plus alternatives compared on data, history, price and limits, checked on each official site: FastMoss, EchoTik and an AI research option.
Comparison
Kalodata vs FastMoss: pricing, data and which to chooseKalodata vs FastMoss compared on data scale, history, pricing, limits and extras, checked on both official sites, plus what sellers say on Reddit and where EchoTik and an AI research tool fit.