TikTok social listening: a weekly report of the public videos that name your brand
- Price
- Free plan: 100 credits, no card. One analysis uses about 25–80 credits.
- What you get
- One report for the last 7 days: videos kept and dropped, combined views, likes, comments and shares; the 10 most-watched mentions with links; the brand's own, partner and independent posts separated; 3–5 content themes; positive and negative clues from about 100 comments; up to 5 videos or creators to follow up on.
- Coverage
- Public TikTok videos returned by search for one brand name in one market. Private accounts, deleted videos, Stories, LIVE and videos search does not return are not covered. No total mention count, share of voice or real-time alerts.
- Time to report
- Usually 5–10 minutes.
- Account
- Sign-in with Google required to run it. You can read the example and fill in the form without an account.
How do you do social listening on TikTok?
Search your brand name for the last 7 days sorted by most liked as well as by newest and relevance, keep the videos that really name the brand, then read the comments on the biggest ones. In Nolyn's November 6, 2026 run for Olipop in the US, that gave 44 public videos with 2,547,392 views, and four #olipoppartner posts held 77.6% of those views. Treat it as a sample: in our test on 8 brands it caught half of a separate list of recent hashtag videos, but 90% of their views.
Enter a brand name and a market. Nolyn searches TikTok for the last 7 days three ways (most liked, newest, relevance), keeps the videos that really name the brand and reads the comments on the five biggest. You get one report: the videos, their views and engagement, who posted them, what they were about, what commenters raised and what to follow up on. Turn it into a weekly update and it runs again every Monday. It is a weekly digest of public videos, not a real-time monitor and not a count of every mention.
- Mentions kept
- 44
- Combined views
- 2,547,392
- Partner posts' share of views
- 77.6%
- Comments read
- 98
Key findings
- One partner video held 62.5% of the views
- Four partner posts carried 77.6% of the reach
The report includes
- The videos that named you
- Who is talking
- Content themes
- Comment clues
- What to follow up on
What you get each week
The videos that named you
Who is talking
Content themes
Comment clues
What to follow up on
Example: Olipop in the US, week to November 6, 2026
A real run on November 6, 2026 for “olipop”, region US, last 7 days. Six search pages returned 46 different videos; 44 name the brand in the caption, tags, handle or transcript. The five biggest mentions outside the brand's account gave 98 comments to read. The report took 24 credits; a complete run for Oura Ring took 75.
Mentions kept
44
of 46 videos in 6 search pages, last 7 days
Combined views
2,547,392
271,585 likes, 954 comments, 46,368 shares
Partner posts' share of views
77.6%
4 #olipoppartner videos, 1,975,641 views
Comments read
98
first page of 5 videos holding 440 comments
| Creator | Type | Posted | Views | Likes | Comments | Shares | What it says |
|---|---|---|---|---|---|---|---|
| @gisellecooks_ | Partner (#olipoppartner) | Oct 30 | 1,592,764 | 187,415 | 139 | 42,832 | In-N-Out-style burger bowl, the soda on the side |
| @holycao23 | Partner (#olipoppartner) | Nov 2 | 296,881 | 35,090 | 120 | 2,051 | Caramel Apple tasting in a mukbang |
| @drinkolipop | Brand account | Nov 2 | 152,952 | 441 | 51 | 33 | “10/10 recommend” |
| @shugao | PR gift (#prpackage) | Nov 3 | 130,256 | 6,234 | 57 | 27 | Thanks the brand for a PR package |
| @mayanaolivia | Independent | Oct 30 | 87,958 | 13,829 | 93 | 141 | Comedy about not being able to stop drinking it |
| Small account (828 followers) | Independent | Nov 5 | 80,196 | 12,957 | 31 | 420 | Reply to Joe Jonas about what's in the car, “olipop over pop” |
| @guacbites | Partner (#olipoppartner) | Nov 2 | 79,381 | 3,233 | 111 | 143 | Huge cookie with the Caramel Apple soda |
| @micah.carlson1 | Independent | Oct 31 | 44,392 | 5,406 | 33 | 272 | Cane's or Dave's Hot Chicken mukbang, Olipop named |
The 8 most-watched of the 44 mentions. Views, likes, comments and shares are TikTok's numbers on November 6, 2026 and include any promoted views. Type comes from the caption only. Dates are UTC.
One partner video held 62.5% of the views
Four partner posts carried 77.6% of the reach
The biggest video was barely about the drink
Stomach complaints showed up under an unpaid video
People asked for the seasonal flavors to stay
Every figure on this page was recalculated from the search and comment responses saved from this run, using the last value read for each video. Two results were not counted: one with no caption or transcript to confirm the brand, and one about a different product. The sample run used the same brief and data lookups as the live tool on Nolyn's development server, and it stopped after writing the report, before its closing message. Olipop is an example of a public brand, and it has no relationship with Nolyn. Undisclosed paid posts cannot be identified from public data. The 8-brand coverage test is in the Limits section.
How it works
Enter the brand and market
Sign in, type the brand name, pick a market and, if the name is a common word, say what the brand sells.
Nolyn searches three ways
Most liked, newest and relevance for the last 7 days, two pages each, merged by video. Most liked finds the big videos that relevance can miss.
It filters and reads
Look-alike results are dropped, and comments on the five biggest mentions you do not own are read.
Turn on the weekly update
When the report is done, accept the weekly update under it, or ask Nolyn to run it every Monday. Each update opens with what changed: new videos, creators and themes. Pause or cancel it any time in Scheduled tasks.
Who uses TikTok social listening
Brand and social teams
Agencies
E-commerce and DTC sellers
Limits
This is a sample of public videos, not every mention. We tested it on 8 brands on November 5, 2026: the top video we could find was in the report's search for all 8, but a separate list of the week's hashtag videos was only half caught (21 of 42 videos, 90% of their views), and the same search repeated 30–40 minutes later kept 59% of its first page. So video counts between weeks are not a trend, and Nolyn does not report share of voice. Search matches loosely: 83% of results named the brand in text, from 37% for a name close to common words to 100%. High-volume brands hit a ceiling of a few dozen videos, and the market setting favors a region without filtering it. A weekly report runs once a week; there are no real-time alerts. Comments are about 100 from the five biggest videos, and views include promoted views.
Questions
No. It shows a sample of public videos that TikTok search returns, led by the most-liked ones. In our 8-brand test it caught half of a separate list of recent hashtag videos, which held 90% of those videos' views. Private accounts, deleted videos, Stories and LIVE are not covered.
No, and we advise against it with this data. The same search repeated 30–40 minutes later kept only 59% of its first page, so a change in the count may be noise. Weekly updates compare named videos, creators and themes instead.
No. It is a weekly report. If you need instant alerts, a dedicated social listening platform fits better; see our comparison of free social listening tools.
When a report is finished, accept the weekly update under it or ask Nolyn to run it every Monday. It runs at 9:00 in your time zone and opens with what changed. You can pause or cancel it in Scheduled tasks.
Each report takes about 25–80 credits: our two test runs took 24 and 75, and the difference was the AI work, not the data (11 credits both times). Four weekly reports use about 100–320 credits a month. A run is capped at 150 credits, and the update pauses if your balance falls under 20.
No. It reads about 100 comments on the five biggest mentions and lists positive and negative clues with quotes and how many comments were read. That sample is too small and too unweighted for a score.
Fill in what the brand sells. In our test, 37% of results for a name close to common words really named the brand, against 85–100% for six of the eight brands. Nolyn drops look-alikes and tells you how many.
Sometimes. Search can return them and Nolyn can read the transcript when TikTok made one: in our test 6 of 23 transcripts read on videos without the name in text did say the brand. Videos with no transcript can only be judged by their text.
You can start free: new accounts get 100 one-time credits, no card required, enough for one to three reports. Sign-in is required because each report spends credits. Each weekly update costs credits like a new report, and a free account can keep one active.
To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.
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