TikTok · video benchmarks · November 2026
TikTok engagement rate benchmarks, November 2026: is your video performing well?
We pooled 1,695 public TikTok videos from 104 accounts that Nolyn read between October 16 and November 1, 2026 (each account's 30 latest videos), and measured two things: the engagement rate per video, with likes, comments, shares and saves per 1,000 views, and how each video's views compare with the median of its own account. The second number answers the question people actually ask: is this video doing well for this account?
Is my TikTok video performing well?
Divide the video's views by the median views of the same account's 30 latest videos. In 1,695 videos from 104 accounts (October 2026), the typical video lands at 1.01× its account's median and half of all videos fall between 0.68× and 2.13×:
- Under 0.5× the median: underperforming. Only 14.7% of videos do this badly.
- 0.5× to 2×: the normal range, where 58.9% of videos land.
- 2× to 5×: clearly above usual (14.1% of videos). 2× is roughly where the top quarter starts (2.13×).
- 5× or more: a breakout. 12.3% of videos get there; the top 10% start at 6.13×.
- Engagement rate (likes + comments + shares ÷ views): median 4.47%, middle half 2.43%–7.59%. Above 7.59% is top quarter.
To get this ratio for one video, paste its link into Nolyn's TikTok video analyzer (nolyn.ai/tools/tiktok-video-analyzer): it reads the account's 30 latest videos and reports views ÷ median, engagement rate, and shares and saves per 1,000 views.
Sample: 1,695 public videos at least 3 days old, from 104 TikTok accounts with 1,000+ followers that posted in the last 90 days, read October 16 – November 1, 2026. Medians, not averages.
Paste a TikTok link: Nolyn reads the account's 30 latest videos and shows where this one sits on the scale above, with engagement rate, shares and saves per 1,000 views and the top comments. The free plan includes 100 credits, no card needed.
Key numbers
Each figure is a median over 1,695 TikTok videos from 104 accounts read October 16 – November 1, 2026, unless it says otherwise.
1.The median TikTok video gets an engagement rate of 4.47% of views (likes + comments + shares ÷ views); the middle half ranges from 2.43% to 7.59%. Counting saves too, the median is 4.93%.
Sample: 1,695 videos, 104 accounts
Measured with: TikTok video analyzer
2.Half of TikTok videos get between 0.68× and 2.13× the median views of their own account's 30 latest videos; only 14.7% fall under 0.5× and 12.3% reach 5× or more.
Sample: 1,695 videos, 104 accounts
Measured with: TikTok video analyzer
4.Comments thin out as views grow: 1.85 comments per 1,000 views on videos under 1,000 views, 0.39 on videos over 1 million. The overall median is 0.81.
Sample: 350 and 17 videos
Measured with: TikTok video analyzer
5.A typical TikTok video gets 40.2 likes, 3.46 saves, 1.11 shares and 0.81 comments per 1,000 views.
Sample: 1,695 videos, 104 accounts
Measured with: TikTok video analyzer
The question we ran
How do TikTok videos perform against their own account's median views, and what engagement rate, likes, comments, shares and saves per 1,000 views are typical?
This page pools videos already read by Nolyn tasks rather than one report run, so it can give medians with a real sample. The form at the top runs the same comparison for one video.
How the data was collected
Between October 16 and November 1, 2026, Nolyn tasks read the public video lists of 142 TikTok accounts through Nolyn's data layer (the same lookups the video analyzer uses). We kept accounts with at least 1,000 followers, at least 8 videos and a post in the 90 days before the read, which leaves 105 accounts, and took each account's 30 latest videos (pinned videos excluded), 1,951 in all. The account median is the median views of those videos, as in the analyzer. Per-video figures leave out the 256 videos that were under 3 days old when read, because their views were still growing; 1,695 videos from 104 accounts remain. Engagement rate = (likes + comments + shares) ÷ views; likes, comments, shares and saves per 1,000 views = count ÷ views × 1,000; views vs median = the video's views ÷ the account median. Each cell is a median over videos, with the 25th–75th percentile (the middle half) in brackets. The accounts are brands, shops and creators; where the profile language is known (59 accounts), 25 are Portuguese, 23 English, 4 Japanese and 7 other.
The data
| Views per video | Videos | Accounts | Engagement rate | Likes / 1K views | Comments / 1K views | Shares / 1K views | Saves / 1K views | Views ÷ account median |
|---|---|---|---|---|---|---|---|---|
| Under 1K views | 350 | 50 | 5.38% (2.70%–8.19%) | 47.8 | 1.85 | 0.00 | 2.93 | 0.76× |
| 1K–10K | 710 | 90 | 4.09% (2.25%–6.51%) | 37.3 | 0.83 | 0.96 | 3.31 | 0.96× |
| 10K–100K | 452 | 78 | 4.25% (2.62%–8.03%) | 38.2 | 0.76 | 1.26 | 3.70 | 1.47× |
| 100K–1M | 166 | 46 | 5.09% (2.77%–9.45%) | 45.5 | 0.57 | 1.91 | 4.06 | 3.86× |
| 1M+ | 17 | 13 | 10.07% (6.34%–14.71%) | 98.1 | 0.39 | 1.80 | 4.87 | 27.13× |
| All videos | 1,695 | 104 | 4.47% (2.43%–7.59%) | 40.2 | 0.81 | 1.11 | 3.46 | 1.01× |
Engagement rate = (likes + comments + shares) ÷ views. Per 1,000 views = count ÷ views × 1,000. Views vs account median = the video's views ÷ the median views of the account's 30 latest videos. A video counts once; an account appears in several rows if its videos span several view bands.
How to cite this data
- Source
- Public TikTok video metrics (views, likes, comments, shares, saves) read through Nolyn's data layer
- Collected
- Sample
- 1,695 videos from 104 public TikTok accounts (30 latest videos per account, videos at least 3 days old)
- URL
- https://www.nolyn.ai/case-studies/tiktok-engagement-rate-benchmarks
Suggested citation
Nolyn, "TikTok engagement rate benchmarks, November 2026: is your video performing well?", data collected: October 16 – November 1, 2026; sample: 1,695 videos from 104 public TikTok accounts (30 latest videos per account, videos at least 3 days old). https://www.nolyn.ai/case-studies/tiktok-engagement-rate-benchmarks
You may quote the figures on this page with a link to it. We publish aggregates only: the raw data behind them is not available for download.
How to tell if your TikTok video is performing well
Raw views do not tell you much: 20,000 views is a flop for an account that usually gets 200,000 and a hit for one that usually gets 2,000. Compare the video with its own account instead.
1. Open the account and note the views of its 30 latest videos (skip pinned ones). 2. Take the median: sort them and pick the middle value. The median ignores the one viral video that would inflate an average. 3. Divide your video's views by that median. 4. Read the result on the scale below. Wait until the video is at least 3 days old; most of its views come in the first days.
Then check the engagement mix. A video's engagement rate barely changes between a flop and a breakout (4.53% at 0.5–1× against 5.23% at 5×+), but shares per 1,000 views do: 0.81 against 1.88. A video with many shares per view is the one most likely to keep growing.
| Views ÷ account median | What it means | Share of videos | Engagement rate | Comments / 1K views | Shares / 1K views | Saves / 1K views |
|---|---|---|---|---|---|---|
| Under 0.5× the median | Underperforming | 14.7% | 4.50% | 1.09 | 1.19 | 3.82 |
| 0.5–1× | Normal, a bit below usual | 31.0% | 4.53% | 0.94 | 0.81 | 3.06 |
| 1–2× | Normal, a bit above usual | 27.9% | 4.47% | 0.83 | 1.10 | 3.47 |
| 2–5× | Clearly above usual | 14.1% | 3.89% | 0.67 | 1.41 | 3.53 |
| 5× or more | Breakout | 12.3% | 5.23% | 0.52 | 1.88 | 3.97 |
Percentiles of views ÷ account median: 25th 0.68×, median 1.01×, 75th 2.13×, 90th 6.13×, 95th 15.05×. Rates are medians within each band.
Engagement rate by follower count
Mid-size accounts engage best per view: 4.87% for 10K–100K followers (76 accounts) against 3.63% for 100K–1M (12 accounts) and 4.02% for 1K–10K (15 accounts). The spread inside each group is wider than the gap between groups, so compare a video with its own account first.
| Followers | Accounts | Videos | Engagement rate | Shares / 1K views | Saves / 1K views | Top 10% of videos reach |
|---|---|---|---|---|---|---|
| 1K–10K followers | 15 | 305 | 4.02% (2.24%–6.60%) | 0.81 | 1.94 | 4.63× the median |
| 10K–100K | 76 | 1,134 | 4.87% (2.52%–8.24%) | 1.18 | 3.98 | 7.19× the median |
| 100K–1M | 12 | 242 | 3.63% (2.27%–5.54%) | 1.04 | 3.16 | 4.19× the median |
Accounts with over 1 million followers are left out: only one in the sample. "Top 10% of videos reach" is the 90th percentile of views ÷ account median.
What the data shows
A typical video lands right at its account's median
The median video gets 1.01× its account's median views, and 58.9% land between 0.5× and 2×. Anything under 0.5× is in the bottom 14.7%; 5× or more is the top 12.3%.
Engagement rate does not predict reach
Videos far below their account's usual views and videos far above it have almost the same engagement rate (4.53% and 5.23%). What changes is sharing: 1.88 shares per 1,000 views on breakouts against 0.81.
Small videos look more engaging than they are
Videos under 1,000 views have the highest comment rate (1.85 per 1,000 views), because a few comments from regular followers weigh a lot on a small base. Above 1 million views it is 0.39.
4.47% is the median engagement rate
Half of the videos sit between 2.43% and 7.59%. Adding saves to the formula moves the median to 4.93%, so say which formula a benchmark uses before comparing it.
How to use these benchmarks
Judge a TikTok video against its own account first and against everyone else second. Views ÷ the account's 30-video median tells you whether a video worked for that audience; engagement rate and shares per 1,000 views tell you why.
- Wait 3 days before judging a new video; its views are still coming in.
- Use the median of the 30 latest videos, not the average, and leave pinned videos out.
- Under 0.5× the median is a real miss; 0.5–2× is normal variation, not a trend.
- Above 2× the median, check shares per 1,000 views: above 2.82 is top quarter.
- For a creator's sponsored post, compare it with the creator's own median, not with the brand's account.
Questions
What is a good engagement rate on TikTok in 2026?
In our October 2026 sample of 1,695 videos from 104 accounts, the median engagement rate is 4.47% of views, and the middle half of videos sits between 2.43% and 7.59%. Above 7.59% is the top quarter; below 2.43% is the bottom quarter. The formula is (likes + comments + shares) ÷ views.
How do I know if my TikTok video is doing well compared with the creator's usual views?
Divide its views by the median views of the account's 30 latest videos. Under 0.5× is underperforming (14.7% of videos), 0.5–2× is normal (58.9%), 2–5× is clearly above usual and 5× or more is a breakout (12.3% of videos). Nolyn's TikTok video analyzer does this from a link.
How many views does a TikTok need to count as viral?
It depends on the account. In our sample only 12.3% of videos reach 5× their account's median and the top 10% start at 6.13×, so a video at 5× or more is performing far above that account's normal, whatever the raw number.
What is a good number of shares per 1,000 views on TikTok?
The median is 1.11 shares per 1,000 views and the top quarter starts at 2.82. Videos that reach 5× their account's median views get 1.88.
Why compare with the median and not the average views?
One viral video can double an account's average views while its median barely moves. The median of the 30 latest videos is what a normal video from that account gets.
Do bigger TikTok accounts have lower engagement?
Per view, a little: the median is 4.87% for accounts with 10K–100K followers and 3.63% for 100K–1M. Accounts with 1K–10K followers come in at 4.02%.
Limits of this data
These are public counts only: watch time, completion rate and traffic sources are in the creator's TikTok Studio and are not included. The accounts are the ones Nolyn tasks looked up, mainly Brazilian, US and Japanese brands, shops and creators, so this is not a random sample of TikTok. TikTok's web endpoint rounds counts above 10,000 (for example 1.2M), which moves per-1,000 rates slightly. The 1M+ views row has 17 videos from 13 accounts; read it as indicative.
How this page was made
Built from the saved responses of TikTok video-list lookups that Nolyn tasks made between October 16 and November 1, 2026 (62 accounts from the Nolyn team's own research runs, 42 from other tasks), recomputed by SQL and script; no new data was bought for this page. Only aggregates are shown: no account, handle or video is named. The queries and the build script are in our research folder (docs/seo-research/2026-11-01-tiktok-video-benchmarks).