TikTok Shop competitor analysis
TikTok Shop competitor analysis: the top 5 products for a keyword on one page
- Price
- Free plan: 100 credits, no card. One analysis uses about 38–50 credits.
- What you get
- A one-page report: the 5 best-selling listings for your keyword with shop, price and pack size, price per unit, units sold as displayed, rating, reviews and share of 1–3 star ratings, and the most common complaint in 20 reviews each; the price range and median of up to 30 listings; the share of displayed units sold held by the top 5; three actions for a brand entering or competing in the category.
- Coverage
- TikTok Shop US, tested October 2026. Units sold are the lifetime totals each listing displays, not monthly sales or GMV. Ad spend, affiliate and livestream sales, and returns are not public.
- Time to report
- Usually 2–5 minutes.
- Account
- Sign-in with Google required to run it. You can read the example and fill in the form without an account.
Type the product you sell or plan to sell, such as gel pens. Nolyn searches TikTok Shop US, picks the 5 listings with the most units sold, reads each product page and 20 of its reviews, and writes a one-page report you can hand to a manager: a comparison table with price, price per unit, units sold, rating and the top complaint, where prices sit across the market, and three actions.
Example: gel pens on TikTok Shop US- Top 5 share of units sold
- 68.6%
- Top 5 starting prices
- $10.99–$15.29
- Big gift sets
- 805
- Order problems
- 8 of 100
Key findings
- Five listings carry most of the sales
- Buyers pay $11–$15, not for big sets
The report includes
- The top 5 side by side
- What buyers complain about
- Where the market sits and what to do
How do you do a TikTok Shop competitor analysis?
Search your product on TikTok Shop, take the listings with the most units sold and compare price per unit, rating and what their reviews complain about. In Nolyn's October 31, 2026 run for gel pens on TikTok Shop US, the top 5 of 30 listings held 68.6% of the units sold shown, all started at $10.99–$15.29, and the best seller's most common complaint was smudging.
What the one-page report shows
The top 5 side by side
What buyers complain about
Where the market sits and what to do
Example: gel pens on TikTok Shop US
A real run on October 31, 2026 for gel pens on TikTok Shop US. The search “gel pens” returned gel skincare, so Nolyn searched “gel pen” and kept 30 listings, all gel pens. It then read the product pages and rating breakdowns of the 5 listings with the most units sold and 20 reviews of each, 100 reviews in all.
Top 5 share of units sold
68.6%
198,962 of 289,996 units displayed across 30 listings
Top 5 starting prices
$10.99–$15.29
Median of all 30 listings: $18.84
Big gift sets
805
Units sold across 7 sets of 162–300 pens at $48.00–$85.95
Order problems
8 of 100
Reviews about missing, wrong, empty or damaged orders
| Product (shop) | Price from | Per pen | Units sold (displayed) | Rating (reviews) | 1–3★ share | Top complaint (of 20 reviews) |
|---|---|---|---|---|---|---|
| WRITECH Nebula gel pens 0.7mm (Writech) | $13.99 for 6 | $2.33 | 76,600 | 4.7 (7,654) | 7.7% | Smudging, 5; leaking, 3 |
| StaGeek black gel pen set 0.7mm (StaGeek) | $12.98 for 6 | $2.16 | 50,014 | 4.7 (3,698) | 9.1% | Wrong or incomplete orders, 3; smears, 2 |
| iiGEN RUBIC erasable gel pens 0.6mm (iiGEN US) | $13.99 for 9 | $1.55 | 31,238 | 4.6 (3,407) | 10.0% | No or weak ink, 4 |
| Shuttle Art colored gel pens 0.6mm (Shuttle Art) | $10.99 for 22 | $0.50 | 23,810 | 4.6 (3,200) | 11.9% | Uneven coverage when coloring, 4; damaged or incomplete sets, 3 |
| WRITECH Morph extendable gel pen (Writech) | $15.29 for 2 + 2 refills | $7.65 | 17,300 | 4.6 (2,030) | 10.8% | Leaking in a pocket, 2 |
The 5 of 30 gel pen listings with the most units sold. Price is the cheapest option; per pen = that price ÷ pens in it. Units sold, rating and reviews are what each listing displayed on October 31, 2026; the 1–3★ share is from each product's full rating breakdown; complaints are counted in the 20 reviews read per product.
Five listings carry most of the sales
Buyers pay $11–$15, not for big sets
Each leader leaves a different complaint open
Orders cost stars too
Every figure was recomputed from the saved TikTok Shop responses of this run. Complaints were counted by reading each of the 100 reviews; one review can count in more than one group. The reviews read are the first 20 TikTok Shop returns per product, not all reviews.
Run it for your own product or accountHow the TikTok Shop competitor analysis works
Search your keyword
Up to 30 TikTok Shop US listings, checked to be your product; if the search returns something else, Nolyn tries a closer term and says so.
Read the top 5
The 5 listings with the most units sold: price and pack options, units sold, rating, reviews, shop and selling points from each product page.
Read the reviews
20 reviews and the rating breakdown of each product, grouped by complaint with counts.
Write one page
The comparison table, the market's price range and concentration, and three actions, with the number of listings and reviews behind each figure.
Who uses the TikTok Shop competitor analysis
Brand teams reporting to a manager
Sellers entering a category
Cross-border sellers tracking rivals
Limits
TikTok Shop US only, tested October 2026. Units sold are the lifetime totals each listing displays, not monthly sales, revenue or GMV; Nolyn does not estimate sales. The search returns up to 30 listings, so a broad keyword can miss sellers further down. The reviews read are the first 20 per product that TikTok Shop returns. Ad spend, affiliate and livestream sales, returns and costs are not public.
Questions
How do I find my competitors on TikTok Shop?
Search your product the way a shopper would and look at the listings with the most units sold. Nolyn does this on TikTok Shop US, keeps only the listings that are really your product and compares the top 5.
Can I see a competitor's TikTok Shop sales?
You can see the units sold each listing displays, its price, rating and reviews, and how they change between two runs. Revenue, GMV, ad spend and sales by channel are not public, and Nolyn does not estimate them.
Can I get the report as one page for my boss, or in Chinese?
The report is written as one page. Ask in the same chat to translate it or cut it down further; Nolyn rewrites it from the same data without searching again.
Why did it search a different keyword?
TikTok Shop search can match other products: in the sample, “gel pens” returned gel skincare. Nolyn checks that the results are your product, searches again with a closer term if they are not, and the report says which search it used.
How is this different from Kalodata or FastMoss?
Those tools keep sales histories and estimates across many shops for a monthly subscription. Nolyn reads the current public listings and reviews when you ask, with no subscription, and shows only what the listings display.
Can I look at one product or one shop in more depth?
Yes. The TikTok Shop product analyzer reads one listing's reviews in depth, and the TikTok Shop store analyzer ranks every listing in one shop by units sold.
Is there a free TikTok Shop competitor analysis tool?
You can start free: new accounts get 100 one-time credits, no card required. One analysis like this uses about 38–50 credits, so the free credits cover about 2 runs. Paid plans add monthly credits.
Do I need to sign up?
To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.
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