Xiaohongshu data · October 2026
KKV and MINISO best sellers in China: what 31 popular Xiaohongshu posts show
KKV and MINISO are two of China's lifestyle store chains for young shoppers. We searched Xiaohongshu (RedNote) for each brand and recorded the likes, saves and comments of the 31 posts at the top. At KKV, nail polish and "must-buy list" posts get the most attention; at MINISO, a fruit-flavored lip balm and fragrance products lead.
The question we ran
Find the products that have been popular at KKV and MINISO recently and summarize them in a report.
Translated from the original Japanese request.
How the data was collected
Nolyn ran two Xiaohongshu post searches ("KKV 必买 热门" and "MINISO 好物 推荐", October 11, 2026, 04:41 UTC). For the posts Xiaohongshu ranked highest (16 for KKV, 15 for MINISO) it recorded likes, saves and comments, and the product each post is about was classified from its description and hashtags. Author names and original titles are not shown.
The data
| Brand | What the post is about | Likes | Saves | Comments |
|---|---|---|---|---|
| KKV | "What's on your KKV must-buy list?" thread | 34,987 | 23,060 | 4,779 |
| MINISO | Fruit-series guava lip balm (video) | 16,767 | 10,516 | 76 |
| KKV | Nail polish, 14-shade swatch | 7,483 | 4,700 | 206 |
| MINISO | Snack ranking | 6,550 | 2,050 | 55 |
| KKV | Two favorite nail polishes | 6,156 | 3,468 | 195 |
| KKV | Best-value things bought at KKV | 3,959 | 1,850 | 95 |
| KKV | Hidden-gem haul | 3,649 | 2,955 | 233 |
| MINISO | Apple-scented fragrance (video) | 3,252 | 781 | 403 |
| MINISO | Practical finds, with prices | 3,210 | 1,384 | 17 |
| MINISO | Barbie leopard-print collection | 2,926 | 557 | 79 |
| KKV | 9.9-yuan finds | 2,708 | 1,206 | 66 |
| KKV | Must-buy snack list | 1,690 | 704 | 12 |
Figures are likes, saves and comments per post, not units sold. Posts date from July 2025 to October 2026.
What the data shows
KKV's top post is a question: what is on your must-buy list?
The most-liked KKV post is not about a product; it asks people for their KKV must-buy list (34,987 likes, 23,060 saves, 4,779 comments). At a low-price store, sharing what is worth buying draws more engagement than single-product reviews.
Nail polish leads KKV's single products
The two top single-product posts are both nail polish: a 14-shade swatch (7,483 likes) and two favorite bottles (6,156). Posts about 9.9-yuan (about $1.40) finds and "the best-value thing I bought" get 2,700–4,000 likes each.
MINISO: a guava lip balm leads, and people save it
MINISO's most-liked post is a video of a guava lip balm from its fruit series: 16,767 likes and 10,516 saves (63% of likes), a strong sign of intent to buy. A snack ranking (6,550) and an apple-scented fragrance (3,252 likes, 403 comments) follow.
Licensed collections keep generating posts
A post on the Barbie leopard-print collection has 2,926 likes. Next to fragrance, skincare and snacks, limited collections create their own buzz.
For retailers and buyers
In this sample the strongest engagement goes to small beauty items you can try for a few dollars (lip balm, nail polish), fragrance, snacks and curated must-buy lists. A hypothesis for your shelf: present a must-buy list rather than single products.
- Search the same keywords over another period to separate short-lived buzz from lasting best sellers.
- Likes are not sales; confirm with marketplace sales data or a small store test before buying stock.
- Check import and labeling rules for cosmetics and food in your market.
Questions
What is popular at MINISO in China right now?
In a Xiaohongshu search on October 11, 2026, the top post was a guava lip balm from MINISO's fruit series (16,767 likes, 10,516 saves), followed by a snack ranking (6,550), an apple-scented fragrance (3,252) and the Barbie leopard-print collection (2,926).
What should you buy at KKV?
Among single products, nail polish gets the most attention (a 14-shade swatch with 7,483 likes and two favorite bottles with 6,156). The most engaging post asks people for their KKV must-buy list (34,987 likes, 4,779 comments).
Where does this data come from?
Two Xiaohongshu post searches run with Nolyn, recording likes, saves and comments for the top 31 posts. Use the button below to run the same research.
Limits
One search per brand, in Xiaohongshu's relevance order, so this is not every post. Part of the MINISO result was truncated, and posts whose product could not be identified were left out. Likes and saves measure attention, not sales or revenue.
How this page was made
Nolyn wrote the original report from these search results. We recounted every number on this page from the saved results. The report also gave company revenue and store counts that had no source in the data; we left them out.