Med spa social media audit and content calendar

Decide what the account is for, usually booked consultations and repeat visits, plan a short list of content categories that serve it, and check the mix every quarter. In the sample, before and after was the biggest category at one med spa and sat below its account median, while posts with providers on camera did best at both.

Most med spa content falls into eight groups: before and after, treatment education, providers and team, client stories, offers and memberships, behind the scenes, skincare products and holidays. A list of ideas does not tell you which your clients respond to, so check your own feed and another med spa's before you plan.

We have no benchmark, and two accounts do not make one. In the sample one med spa posted 3.0 times a week and the other 3.5 over the same 15 weeks. The calendar keeps the rate you have kept up, because a plan you cannot sustain will not run.

Yes, as part of the audit. After the category table and five changes, Nolyn lays out the next 4 to 8 weeks: a date, category, format and one-line idea for each post, at about the rate your account already posts, with booking asks spaced through it. No row promises a result, every before and after row carries a consent note, and prices, packages and dates are placeholders unless you have posted them.

We have no benchmark across med spas. In the sample the medians were 0.140% for Practice A, with about 56,000 followers, and 0.208% for Practice B, with about 14,900, over 15 weeks. Rates fall as accounts grow, so compare your own categories and formats with each other first.

Get written consent first, and keep it on file. If your med spa is a HIPAA covered entity, using a client's photos for marketing needs a signed authorization (45 CFR 164.508(a)(3)). Under the FTC's Endorsement Guides, a result that is not typical needs a clear statement of what people can generally expect (16 CFR Part 255). State medical board rules also apply and vary. This is not legal advice.

Health claims in ads need competent and reliable scientific evidence under the FTC Act, as the FTC's Health Products Compliance Guidance explains. Words such as guaranteed, painless, permanent, no downtime and best are the ones the review list asks your team to read. Nolyn lists those captions; it does not decide whether any of them breaks a rule. This is not legal or medical advice.

Yes, if its account is public. Both are read over the same dates and placed in the same categories, and the report names the categories and formats with the best typical response at each. A larger chain may run paid promotion, so take its mix and formats, not its rate, as the lesson.

No. It is a report, not an agency. It does not post, reply or run ads. It shows what your feed is doing so your team, or the agency you already use, can plan from real numbers.

No. Nolyn reads public posts only, so you never connect your account or share a password. That also means Instagram Insights such as reach and saves are not included, and no client records are read.

Reading this page and the sample is free. Running an audit needs a free Nolyn account: sign in with Google and you get 100 free credits. The sample run, with a second med spa, used 78 credits and about 11 minutes, so a run like it fits in the free credits. That is one run, so yours may cost more or less, and follow-up questions use more.

To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.