Dental social media audit for practices

List your recent posts, place each in a category your team plans with, and count the share of posts and the response per category. Then compare the mix with what the account is for and count how often you ask people to book. In the sample, 37 of Practice A's 48 posts were patient education and 10 asked for a booking or call.

Most guides list patient education, before and after, team, reviews and offers. Your own numbers matter more than a list, so check what your patients respond to. In the sample, one practice posted mostly education and the other mostly team and humor, and the second got far more response, though two accounts cannot prove why.

We have no benchmark, and two accounts do not make one. Both sample practices posted four to five times a week, and their response was very different, so frequency alone did not decide it.

We have no benchmark across practices. In the sample the medians were 0.000% for Practice A, with about 10,600 followers, and 0.100% for Practice B, with about 15,000, over eleven weeks. Compare your own categories and formats with each other first.

Get written permission first. The ADA's social media guidance says not to post a patient's photograph, radiograph or testimonial without a signed consent, and HIPAA requires an authorization to use protected health information for marketing (45 CFR 164.508(a)(3)). State dental boards set their own advertising rules, so check yours. This is not legal advice.

For ADA members, Section 5.F of the ADA Code bars false or misleading advertising, including on social media. Its opinions name claims likely to create an unjustified expectation about results, and unsupported claims of superior results. State board rules also apply and vary. Checked November 7, 2026; this is not legal advice.

Under the FTC's rule on reviews (16 CFR Part 465), a business can offer an incentive for a review, but not one that requires or implies a positive review. When you reply to a review, leave patient details out: in 2019 HHS settled with a Dallas dental practice for $10,000 over patient information in its Yelp replies.

Yes, if its account is public. Both are read over the same dates and placed in the same categories. Use it to see how another team divides its feed. A multi-location group has a different budget and may run paid promotion, so its numbers are not a target for a single office.

No. It is a report, not an agency. It does not post, reply or run ads. It shows what your feed is doing so your team, or the agency you already use, can plan from real numbers.

No. Nolyn reads public posts only, so you never connect your account or share a password. That also means Instagram Insights such as reach and saves are not included. Reports use public posts, not patient records.

This audit covers Instagram only, so posts on other platforms and your Google reviews are not counted.

Reading this page and the sample is free. Running an audit needs a free Nolyn account: sign in with Google and you get 100 free credits. The sample run, with a second practice, used 73 credits and about 38 minutes, including one stop where we clicked Continue, so a run like it fits in the free credits. That is one run, so yours may cost more or less, and follow-up questions use more.

To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.