Influencer marketing reporting: track a campaign's creator posts and send your client a report

You can start free: new accounts get 100 one-time credits, no card required. A report on 16 posts took 41 credits, so the free credits cover about two. Paid plans add monthly credits; Plus has 1,500.

Keep one row per post in a sheet with the creator, the post link and the fee, and read every link in one pass on a set date. Upload that sheet here and the current numbers come back in new columns next to it, with posts that could not be read still in their rows. For later updates, turn on the weekly refresh. Each read is a snapshot of public counts, not a live dashboard.

What was delivered, what it reached and what it cost: posts delivered against posts agreed, views and engagement per creator and platform, cost per 1,000 views, top posts, and what to change next time. Public counts cover the first three. Sales, link clicks and discount-code uses come from your own store or the creators' analytics, so add them yourself.

The sections this report fills in for you, which also work as a template: campaign name and dates, posts delivered versus read, total views, likes, comments and shares, a table per creator (posts, views, average views per post, engagement rate, fee, cost per 1,000 views), totals per platform, top posts, links that could not be read, and a short summary with one recommendation. Add sales or discount-code results from your own store if you track them.

To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.

The lookups take about 1 credit per TikTok or YouTube link and 2 per Instagram Reel, so 100 TikTok links take about 100 credits and 100 Reels about 200, plus roughly 5 to 20 for the written report. The form shows the lookup estimate for your list before you run it.

No. The report reads the public counts of each post, the same views and likes anyone sees, so creators do not log in or share Insights. The trade-off is that private data such as reach, watch time and link clicks is not included.

Yes. If you upload a sheet or paste its cells, it comes back filled in, every row and column in place with the stats in new columns, as Excel or CSV. For a plain list, you get the per-post data the same way. The report itself is a web page you can share by link or download.

(Likes + comments + shares) ÷ views, per post and pooled per creator and per platform. Instagram and YouTube do not show shares, so their rates count likes and comments only; compare creators within a platform. Posts whose creator hides likes have no engagement rate.

Yes. Upload it as Excel or CSV, or paste the cells, with whatever columns you keep: creator, fee, status, notes. Nolyn finds the link column and leaves the rest alone. In a plain list, lines like “Maya https://www.tiktok.com/@…/video/…” work too: the text around each link is ignored. Posts are grouped by the account that published them, and for cost per 1,000 views you list fees by the creator's handle.

The bulk views checker returns one row per link, in your order, with an optional payout at a rate per 1,000 views. This report groups the same lookups by creator and platform, adds cost per 1,000 views from flat fees and top posts, and writes a one-page report for the client. Use the checker for the raw table, this page for the wrap-up.

Yes. Turn on the weekly refresh next to the table, or run the same list again. Each run reads the current public counts and records its collection time, so you can compare a week-one report with a final one.

You can start free: new accounts get 100 one-time credits, no card required, enough for two reports like the 16-post example. Failed lookups and repeated links are not charged. Paid plans add monthly credits: Plus has 1,500, about 35 reports of that size a month.

To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.