Ecommerce guides for sellers and buyers
Practical guides for the decisions behind a store: what to stock, where to source it, how to price it and how to promote it.
Sourcing and trends (buyers and shops)
See which products and trends are selling now, with real TikTok, RedNote and Amazon data.
Use US wholesalers or trade shows for small orders, Alibaba.com or 1688 for factory prices. 56% of priced 1688 listings we checked start at 1 piece.
What the 140th Canton Fair showed in toys and gifts, for retail buyers: AI plush, bag charms, what to stock for holidays and spring, price bands, compliance.
How to price dropshipping products: the price formula after marketplace fees and creator commission, with 13 measured US price-to-wholesale multiples.
Influencers and UGC (brands and agencies)
Find creators, check typical engagement rates and analyse accounts before you work with them.
How to find influencers for your brand: 6 places to look, a vetting checklist and a real search (40 results, 9 in range, 2 worth contacting), plus UGC creators.
Free influencer tracking spreadsheet for Excel or Google Sheets: posts, views, engagement rate, fees, cost per 1,000 views and a campaign report tab.
How clipping campaign operators track clipper views, verify them and work out payouts, with a real 19-row sample from link sheet to amount owed.
How a clipping agency runs clipping campaigns: what to charge, how to count views, pay clippers and report to clients, with a real 17-clip sample report.
How to do influencer outreach: where to reach creators (only 7 of 66 we checked list an email), what to say, 5 email and DM templates, follow-ups and FTC rules.
What product seeding is, how to run a seeding campaign step by step, and how it looks on TikTok: 45% of 263 US product videos we read had a commission label.
How to find micro influencers in 7 steps, with a real search: 40 TikTok accounts, 9 in the 10K–100K range, 2 active US creators. Free and paid methods.
We analysed 2,369 TikTok posts from 52 US brands. Best window: 9 PM–midnight ET; best day Sunday, weakest Friday. Heatmap, method, free data.
We analysed 2,149 Instagram posts from 47 US brands. Best: 6–9 AM and 6–9 PM ET; best day Tuesday, weakest Friday. Heatmap, method, data.
Best sellers and competitors (marketplace sellers)
Read best-seller rankings, analyse reviews and compare research tools before you list a product.
TikTok Shop charges US sellers a 6% referral fee on price plus shipping (5% for fine jewelry), no payment fee. Plus affiliate, shipping and refund fees.
A 5-layer ecommerce competitor analysis framework and a full worked example: the top 5 Amazon water flossers compared on price, demand, offer and reviews.
Free ecommerce market research report template (Word + outline) with a filled Amazon sample: size signals, top sellers, price bands, go / no-go.
What private label products are, private label vs white label, and which of 10 Amazon US categories still have room for a new brand, from best-seller data.
How Amazon lets sellers get reviews (Request a Review, Vine, the Customer Reviews tool), what is banned, and how many reviews best sellers really have.
The advantages of being a domestic seller on TikTok Shop US: TikTok's own shipping rules and 20 best-selling products' ship-from, delivery days and ratings.
Amazon BSR (Best Sellers Rank) is a sales rank within a category: lower means more recent sales. How to read it, with real US product ranks from October 2026.