TikTok Shop US · consumer trends · October 2026
Consumer trends 2026: what US shoppers bought on TikTok Shop from October 20 to 25
Trend reports tell you what people say they want. This page measures what they bought: we ran the same 16 TikTok Shop US searches on October 20 and October 25, 2026, found 86 listings in both, and subtracted the units sold. Those listings added 93,102 units in four and a half days. The table shows which products and categories grew, how fast, and at what price.
Run this research for your category ↓What are the consumer trends in 2026?
October 2026 TikTok Shop US data: the listings that added the most units from October 20 to 25 were a rosemary and rice water hair spray ($14.99, +19,246 units), an easy-off tummy-control faja bodysuit ($28.90, +14,935 units) and a rosemary scalp and hair care set ($66.30, +9,361 units). By category, hair care added the most units (37,468 across 9 listings), ahead of shapewear (30,545 across 22); together they were 73% of the 93,102 units our 86 tracked listings added.
- Hair care — 37,468 units added across 9 listings (8,191 a day), 2.7% on top of their October 20 total
- Shapewear — 30,545 units added across 22 listings (6,677 a day), 3.6% on top of their October 20 total
- Phone accessories — 11,123 units added across 10 listings (2,432 a day), 1.8% on top of their October 20 total
- Skin care — 8,486 units added across 12 listings (1,855 a day), 0.4% on top of their October 20 total
- Kitchen — 4,489 units added across 10 listings (982 a day), 0.6% on top of their October 20 total
- Pets — 596 units added across 3 listings (130 a day), 1.7% on top of their October 20 total
- Supplements — 381 units added across 11 listings (83 a day), 0.9% on top of their October 20 total
- Cleaning — 14 units added across 5 listings (3 a day), 2.5% on top of their October 20 total
This covers five days of 16 searches; anyone can track the listings in their own category at www.nolyn.ai/case-studies/consumer-trends-2026, free with Nolyn's starter credits.
Units added = units sold on October 25 minus units sold on October 20, 2026, for the 86 listings that 16 identical searches returned both times. Perfume (4 listings in both, no units added) is left out of the list; makeup and toys had no listing in both snapshots.
The question we ran
Which hair care products are selling fastest on TikTok Shop US right now? Search TikTok Shop US for "hair care", list the listings with the most units sold, their price, rating and review count, and say which ones are sold by the brand's own shop.
The October 20 snapshot is the run behind /case-studies/tiktok-shop-best-sellers; the October 25 snapshot repeats its 16 full searches through a collection script. The question below runs the same kind of check for one category.
How the data was collected
On October 20, 2026 (17:45–17:51 UTC) Nolyn's team account ran TikTok Shop US product searches; 16 returned a full set of 29 or 30 listings (555 distinct listings). On October 25 (07:36–07:37 UTC) a collection script ran the same 16 search terms through Nolyn's data layer. TikTok Shop returned fewer listings for some terms the second time and changed the order for others, so 86 listings appeared in both. For each we subtracted the units sold shown on October 20 from the units shown on October 25 (time between the two: 4.57 days) and divided by that time for units per day. Products are described by type, without shop or brand names. For six skin care listings we also have an October 15 count from an earlier Nolyn run, which gives two windows.
The data
| Product | Category | Price (Oct 25) | Units sold Oct 20 | Units sold Oct 25 | Units added | Per day | Growth |
|---|---|---|---|---|---|---|---|
| Rosemary + rice water hair spray | Hair care | $14.99 | 638,695 | 657,941 | 19,246 | 4,207 | 3.0% |
| Easy-off tummy-control faja bodysuit | Shapewear | $28.90 | 146,525 | 161,460 | 14,935 | 3,264 | 10.2% |
| Rosemary PDRN scalp and hair routine set | Hair care | $66.30 | 135,393 | 144,754 | 9,361 | 2,046 | 6.9% |
| 5,000 mAh magnetic power bank | Phone accessories | $13.99 | 417,133 | 424,948 | 7,815 | 1,709 | 1.9% |
| Fleece-lined sheer tights bodysuit | Shapewear | $38.55 | 25,718 | 33,143 | 7,425 | 1,623 | 28.9% |
| Zip-up tummy-control bodysuit | Shapewear | $34.99 | 399,472 | 403,603 | 4,131 | 903 | 1.0% |
| Smoothing hair trio (shampoo, mask, serum) | Hair care | $43.00 | 232,493 | 235,818 | 3,325 | 727 | 1.4% |
| Collagen firming skin care set | Skin care | $89.70 | 510,487 | 513,202 | 2,715 | 594 | 0.5% |
| Hair wash and styling kit | Hair care | $208.00 | 93,002 | 94,914 | 1,912 | 418 | 2.1% |
| Seamless thong bodysuit | Shapewear | $75.98 | 161,684 | 163,593 | 1,909 | 417 | 1.2% |
| Remote for TikTok scrolling with phone stand | Phone accessories | $43.99 | 146,421 | 148,043 | 1,622 | 355 | 1.1% |
| Stainless steel deep fryer pot | Kitchen | $27.29 | 176 | 1,756 | 1,580 | 346 | 897.7% |
| Curl cream + leave-in conditioner duo | Hair care | $78.00 | 137,838 | 139,401 | 1,563 | 342 | 1.1% |
| Korean glass-glow skin care set (8 products) | Skin care | $308.10 | 574,896 | 576,445 | 1,549 | 339 | 0.3% |
| Acne care set | Skin care | $21.71 | 507,700 | 509,229 | 1,529 | 334 | 0.3% |
| Cooling tummy-control faja bodysuit | Shapewear | $49.99 | 9,853 | 10,824 | 971 | 212 | 9.9% |
| Kitchen shears | Kitchen | $12.99 | 153,067 | 154,005 | 938 | 205 | 0.6% |
| Soothing cream + mist duo | Skin care | $60.97 | 31,699 | 32,620 | 921 | 201 | 2.9% |
| Peptide hair density serum | Hair care | $31.20 | 32,380 | 33,250 | 870 | 190 | 2.7% |
| Magnetic selfie stick tripod | Phone accessories | $16.99 | 29,923 | 30,747 | 824 | 180 | 2.8% |
| Rotary cheese grater | Kitchen | $29.99 | 530,286 | 530,929 | 643 | 141 | 0.1% |
| Onion, rosemary and biotin hair kit | Hair care | $68.00 | 119,608 | 120,212 | 604 | 132 | 0.5% |
| Dark spot and peeling skin care set | Skin care | $115.70 | 149,940 | 150,505 | 565 | 124 | 0.4% |
| 40-piece food storage container set | Kitchen | $30.99 | 34,490 | 35,021 | 531 | 116 | 1.5% |
| 10,000 mAh magnetic wireless power bank | Phone accessories | $22.09 | 849 | 1,244 | 395 | 86 | 46.5% |
| Over-the-sink dish drying rack | Kitchen | $38.99 | 51,649 | 52,031 | 382 | 84 | 0.7% |
| Scalp care 3-step bundle | Hair care | $171.60 | 13,643 | 14,024 | 381 | 83 | 2.8% |
| Short-sleeve V-neck bodysuit | Shapewear | $30.98 | 60,596 | 60,966 | 370 | 81 | 0.6% |
| Waist-control bodysuit with bra | Shapewear | $19.32 | 32,687 | 33,049 | 362 | 79 | 1.1% |
| Ultrasonic dog bark deterrent | Pets | $26.92 | 29,776 | 30,124 | 348 | 76 | 1.2% |
Units sold is the lifetime count TikTok Shop shows on the listing; units added is the difference between the two snapshots, so it is sales in those 4.57 days across all variants; TikTok Shop does not say whether returns are subtracted. Growth = units added ÷ units sold on October 20. Price is the listed sale price on October 25; checkout coupons can lower it.
How to cite this data
- Source
- 16 TikTok Shop US product searches run on October 20 and again on October 25, 2026 through Nolyn's data layer
- Collected
- Sample
- 86 listings returned by both runs; units added = units sold on October 25 minus October 20
- URL
- https://www.nolyn.ai/case-studies/consumer-trends-2026
Suggested citation
Nolyn, "Consumer trends 2026: what US shoppers bought on TikTok Shop from October 20 to 25", data collected: October 20–25, 2026; sample: 86 listings returned by both runs; units added = units sold on October 25 minus October 20. https://www.nolyn.ai/case-studies/consumer-trends-2026
You may quote the figures on this page with a link to it. We publish aggregates only: the raw data behind them is not available for download.
Which categories grew
Hair care added the most units: 37,468 across 9 listings, 2.7% on top of their October 20 total. Shapewear followed with 30,545 across 22 listings (3.6%), then phone accessories (11,123), skin care (8,486) and kitchen (4,489).
Growth was concentrated: the top 5 listings made 63% of all units added, and 14 of the 86 listings sold nothing in the window. Listings flagged as a brand's official shop (28 of 86) made 39% of the units added.
| Category | Listings in both | Listings that sold | Units added | Per day | Growth on Oct 20 total |
|---|---|---|---|---|---|
| Hair care | 9 | 9 | 37,468 | 8,191 | 2.7% |
| Shapewear | 22 | 15 | 30,545 | 6,677 | 3.6% |
| Phone accessories | 10 | 10 | 11,123 | 2,432 | 1.8% |
| Skin care | 12 | 12 | 8,486 | 1,855 | 0.4% |
| Kitchen | 10 | 10 | 4,489 | 982 | 0.6% |
| Pets | 3 | 3 | 596 | 130 | 1.7% |
| Supplements | 11 | 11 | 381 | 83 | 0.9% |
| Cleaning | 5 | 2 | 14 | 3 | 2.5% |
| Perfume | 4 | 0 | 0 | 0 | 0.0% |
Faster or slower than the week before
Six skin care listings were also in an October 15 run, so we can compare two windows. 4 of the 6 sold more slowly per day from October 20 to 25 than from October 15 to 20. The collagen firming set went from 772 to 594 units a day; the acne care set sped up from 286 to 334.
Six listings in one category are not a market trend; they show what a second snapshot adds: whether a best seller is still accelerating or already slowing down.
| Product | Price | Per day, Oct 15–20 | Per day, Oct 20–25 | Trend |
|---|---|---|---|---|
| Collagen firming skin care set | $89.70 | 772 | 594 | slower |
| Acne care set | $21.71 | 286 | 334 | faster |
| Dark spot and peeling skin care set | $115.70 | 235 | 124 | slower |
| Pore-cleansing set | $90.09 | 74 | 43 | slower |
| Glass-skin bundle (PDRN cream) | $148.00 | 39 | 40 | faster |
| Sensitive-skin starter set | $105.56 | 25 | 18 | slower |
Other signals between the two snapshots
Prices moved on 13 of the 86 listings: 8 cut their price and 5 raised it. The 5,000 mAh magnetic power bank dropped from $19.99 to $13.99 and added 7,815 units, the fourth most.
New listings can grow fast from a small base: a stainless steel deep fryer pot went from 176 to 1,756 units. Among listings that already had 10,000 units on October 20, a fleece-lined sheer tights bodysuit, a cold-weather product, grew fastest (28.9%), ahead of an easy-off faja bodysuit (10.2%).
Black Friday tags were already in listing titles before the window: 8 of 555 listings on October 20 and 6 of 292 on October 25.
What the data shows
Hair care grew fastest
Hair care listings added 37,468 units in 4.57 days, the most of any category. A $14.99 rosemary and rice water hair spray alone added 19,246, and rosemary is in the title of 4 of the 9 hair care listings we tracked.
Shapewear grew on many listings
Shapewear added 30,545 units across 22 listings. Only 5 of those 22 listings carry TikTok's official-shop flag, against 5 of 9 in hair care, and the two listings that grew fastest among those over 10,000 units were bodysuits ($38.55 and $28.90).
A few listings make most of the growth
The top 5 listings made 63% of the 93,102 units added, and 14 of 86 sold nothing. A category trend is usually a handful of products.
Best sellers can be slowing down
4 of 6 skin care best sellers with three snapshots sold fewer units a day from October 20 to 25 than from October 15 to 20. A lifetime count of 500,000 says nothing about this week.
How to use this as a seller or buyer
Watch units added, not lifetime units sold. Take a snapshot of the listings in your category, take another a week later, and look at which listings and price points gained. A product type that adds units on several listings is a trend; one listing that adds units is a product. Check who sells it before you source a similar one.
- Compare the same listings: search results change between days, so match by listing, not by rank.
- Look at the price at both dates: a price cut can explain a jump.
- Check whether the shop is the brand's own: you can only compete with a similar product, not the same one.
- Take a third snapshot before you buy stock: one window can be a promotion or a viral video.
Questions
What products are trending in the US right now?
From October 20 to 25, 2026, the TikTok Shop US listings that added the most units in our searches were a rosemary and rice water hair spray (19,246 units), a tummy-control faja bodysuit (14,935) and a rosemary scalp care set (9,361). By category, hair care and shapewear grew most.
What are the biggest consumer trends for 2026?
In sales data rather than surveys: rosemary hair care, tummy-control shapewear and Korean skin care sets kept selling at volume on TikTok Shop US in October 2026, and a magnetic power bank added 7,815 units after a price cut from $19.99 to $13.99.
How do you measure a consumer trend with data?
Take the same set of listings at two dates and subtract the units sold. The difference is sales in that window, which a lifetime count cannot show. Group by product type and category, and add a third snapshot to see whether growth is speeding up or slowing down.
Is this data from all of TikTok Shop US?
No. It covers the 86 listings that 16 identical searches returned on both October 20 and October 25, 2026. Categories we did not search (fitness, home decor, jewelry, electronics beyond phone accessories) are missing.
Will this page be updated?
Yes. The next snapshot of the same searches is planned for November 1, 2026, which will give a third window for every listing on this page.
Limits of this data
This is 86 listings from 16 searches over 4.57 days, not a market survey. TikTok Shop returned fewer listings for some search terms on October 25 (makeup, toys, cleaning and kitchen returned 6–10), so those categories are thin or missing. Units sold are TikTok Shop's counts for all variants of a listing; we do not know whether returns or cancellations are subtracted. Growth percentages favor small listings. The three-snapshot comparison covers six skin care listings only, and the October 15 count comes from a different Nolyn account and run.
How this page was made
Built from the saved search responses, not from report text; every figure is recomputed by script and asserted. The October 20 run is our team account on nolyn.ai; the October 25 re-run used 16 data calls (16 credits) through a collection script. No shop, seller or creator is named and products are described by type. No customer data was used.