Brand perception analysis: what TikTok, YouTube and Amazon say about a brand

A read of how people describe a brand when they are not asked: what they praise, what they complain about and how often. This tool does it from public comments on TikTok and YouTube and Amazon's own review summary, and shows how many comments it read, so you can judge how much weight the result carries.

Sentiment tools usually give one score from a large feed of mentions. This gives counts you can check: each comment is marked positive, negative, mixed or a question and given a theme, by source, with the comments quoted. It reads far fewer posts than a social listening platform, and says so, but every number traces back to a comment you can open.

As a quick public-opinion check, yes: the praise and complaints people mention most, by source, with a competitor beside you, and a date so you can run it again later and compare themes. It does not measure awareness, consideration or loyalty the way a brand health survey does.

No. Brand awareness measurement asks how many people know a brand, which takes a survey or search and reach data. This tool reads what people who already talk about the brand say. Video counts from a search are not a measure of awareness, and the report never treats them as one.

It is the public part of it: what customers and viewers say in comments and what Amazon summarizes from reviews. It does not read your support tickets, surveys, NPS or private messages. For Amazon review text on a single product, use the Amazon review analyzer.

Amazon's review text often cannot be retrieved for amazon.com. The tool tries once, and when it fails it uses Amazon's own aspect counts (for example durability: positive and negative mentions) and its "Customers say" summary. Those counts cover all ratings on the listing, so they are shown beside the comment themes, never added to them.

Yes, add one or two. Each competitor is read with a smaller sample: one TikTok search page, the comments on its two most-commented product videos and its top Amazon listing. In the example, only 9 of 30 Stanley comments were about the brand, so its Amazon counts carried the comparison.

Consumer brands that people post about and buy online: drinkware, beauty, kitchen, home, fitness, food and similar. It needs public TikTok videos or YouTube reviews that show the product, and an amazon.com listing for the Amazon part. Brands that sell only to businesses, or that nobody posts about, will get thin results, and the coverage table will show it.

Reading this page and the example is free. Running an analysis needs a Nolyn account: sign in with Google and new accounts get 100 one-time free credits, no card. The example run, with a competitor, used 82 credits and about 7 minutes, so a run like it fits in the free credits. Runs vary: four runs of this brief on the same day used 64 to 115 credits, mostly depending on how many steps the AI took to read long comment pages, so the costliest would not fit in 100 free credits. Follow-up questions use credits too, and once the free credits are used, runs use a paid plan's credits.

To run it, yes: sign in with Google. It is free and asks for no card. You can read the example and fill in the form before signing in.